Franchise News
Fast Casual: Are Wearables the Future of Dining Out?
Could wearable technology improve the efficiency of your life--and your business?
In an article written by Bonnie Moss, president and founder of Moss Networks, for Fast Casual, Moss breaks down the big question of ‘how could wearable technology change our lives?’ to a more digestible ‘how could wearable technology effect the restaurant industry?’ Moss begins by pointing out that a lot of people didn’t expect the Apple watch to catch on, with critics arguing that the watch didn’t do much other than add to an always-on life. The watch, however, outsold the iPhone in the first year after its release.
This, says Moss, is proof that we need to take wearable technology seriously. So what does this mean for the restaurant industry? Well, it meets contactless payments via payment information being accessible from wearable technology, as well as more online ordering and an increase in the use of apps.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
