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Fast Casual: Edible Arrangements snags Tropical Smoothie's CEO

Mike Rotondo brings three decades of franchise experience to this new role.

By Mary Zavell1851 Franchise Contributor
9:09AM • 07/10/18

Franchise industry veteran Mike Rotondo has accepted a role at a new company. According to a recent article in Fast Casual, the former CEO of Tropical Smoothie Cafe is moving to Edible Arrangements. He will be in charge of running franchise operations for the company.

"Everything is in place and the timing is perfect for us to move forward with adding significant new revenue streams for our brand and our franchisees," said Rotondo.

His resume includes a diverse list of brands including Wendy's International, HoneyBaked Ham and Arby's Restaurant Group. This experience covers over three decades in the industry. 
 
Read the full article here.

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