Franchisor Stories

Fast Casual: Egg shortage 2015: How is your restaurant coping?
Franchise industry continues to cope with egg shortage.

Franchisor Stories

Franchise industry continues to cope with egg shortage.

Whataburger recently returned to normal breakfast hours after being forced to limit them in the face of a national egg shortage, according to Fast Casual.
"We know it’s been a tough couple of weeks for our customers, but we’re really grateful for their support while we worked to build up our egg supply,” Whataburger COO Dino Del Nano was quoted as saying. “All of us at Whataburger are so happy to get back to normal and serve our full breakfast menu to customers during our usual breakfast hours from 11 p.m. to 11 a.m.”
Citing data from the U.S. Department of Agriculture, Fast Casual reported the price for combined regional weekly averages for large eggs more than doubled from the previous month. This is due to the spread of Avian Influenza, which has killed nearly 50 million bird deaths in various states, particularly in the Midwest.
Fast Casual recommended restaurants market their eggs as “organic, vegetarian-fed, cage-free and nutritionally enhanced” in order to acclimate consumers to the realities of rising prices, as opposed to focusing on the spread of disease.
Meanwhile, others are leaning on egg replacement solutions that are designed to mimic the flavor and texture of eggs.
Read the full story here.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.