It happened quietly, on a Monday, a couple of weeks ago. That's when the world's first FAA-approved drone food delivery took place in the desert, appropriately, like all things UFO-related. And the edible cargo was what some would probably refer to as "junk food" from the world's largest convenience retailer, 7-Eleven. Now the question is, just how long do we have before these autonomous flying delivery trucks fill our skies like a perpetual "day of the locusts"?

Drone delivery details
A 7-Eleven unit in Reno, Nevada, made the 1-mile delivery to a customer on July 11, with help from independent drone delivery service, Flirtey, in conjunction with the Nevada Institute for Autonomous Systems. The effort was part of advanced research toward integrating drones into the National Airspace System — a key element in their widespread usage, particularly for everyday things like food delivery, according to a company press release.

"This delivery required special flight planning, risk analysis and detailed flight procedures ensuring residential safety and privacy were equally integrated," NIAS Director of Operations Chris Walach said in the release.

In all, there were actually two deliveries successfully made from 7-Eleven that day, both included hot and cold food items loaded into the drone's delivery container and flown via GPS to a customer's house. It took mere minutes to load the cargo, fly to the destination and then gently lower the cargo in the family's backyard.

And what exactly was this historic delivery comprised of? Well, of course, some Slurpees, as well as hot coffee, doughnuts, a chicken sandwich and candy. No word on spillage or food temperature maintenance during the non-piloted pilot flights. But the customer, identified only as "Michael," couldn't have been happier with the whole endeavor.

"My wife and I both work and have three small children ages 7, 6 and 1. The convenience of having access to instant, 24/7 drone delivery is priceless," he is quoted as saying in a news release about the first flights. "It's amazing that a flying robot just delivered us food and drinks in a matter of minutes."

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.