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<div id="pastingspan1"><span style="">With many 'better burger' concepts emerging, few are doing as well as MOOYAH. The <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-mooyah-burgers-fries-shakes-stands-out-in-the-highly-competitive-better-burger-segment-5135" target="_blank" rel="nofollow" target="_blank">customizable burger concept</a> is poised to surpass the 100-unit mark soon by staying true to their brand of providing customers with many burger options and using fresh, high quality ingredients in a fun atmosphere.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">"We silently march to the beat of our own world-dominating drum," said Michael Mabry, COO of MOOYAH Burgers, Fries &amp; Shakes, who recently discussed the brand's future with FastCasual. "Within the next five years, our plan is to be located in all 50 states with a presence in all major markets."</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">MOOYAH attributes much of its success to allowing guests to create their perfect burgers, with over 1 million different combinations. And while the company takes the food they serve seriously, with house-baked buns, fresh, never frozen meat, and fresh cut fries, they offer it in a fun and lively environment.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">The company has implemented new technology to make operations even smoother, including a new POS conversion, new marketing website and a rewards app.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">As <a href="https://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-mooyah-burgers-fries-shakes-stands-out-in-the-highly-competitive-better-burger-segment-5135" target="_blank" rel="nofollow" target="_blank">MOOYAH gears up for even more growth</a>, they're seeking franchisees who embody the MOOYAH spirit.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">"We look for sound business people with an appreciation and understanding of hospitality and guest service. We focus on approving individuals who will be great ambassadors of our brand. We also look for fun people who love the personality of MOOYAH."</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">To read the full article, <a href="http://www.fastcasual.com/articles/franchising-focus-mooyah-coo-marching-to-beat-of-world-dominating-drum/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-mooyah-burgers-fries-shakes-stands-out-in-the-highly-competitive-better-burger-segment-5135" target="_blank" rel="nofollow" target="_blank">click here</a>.</span></div>

1851 Franchise

Michael Mabry, COO of MOOYAH Burgers, Fries & Shakes, explains the brand's unique and successful approach to dominating the market.

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