Franchisor Stories
Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.
Amada Senior Care provides in-home, non-medical senior care, assisted living placement, staffing and related services, with a focus on long-term care insurance advocacy and veteran benefits support. The concept is positioned as a recession-resistant, multi-stream service model in a growing senior-care market.
Amada Senior Care emerged in Orange County, California, with a simple premise: pair compassionate, non-medical care with practical advocacy so seniors — and the families who love them — can navigate aging with confidence. Under Founder and President Chad Fotheringham’s leadership, the system has grown for more than a decade by emphasizing a “do the right thing” ethos that prioritizes transparent communication, reliable caregivers and hands-on support with long-term care insurance and benefits.
Mission: To help seniors live safely and comfortably — either at home or in appropriate care settings — while reducing family burden through expert guidance and compassionate, consistent support.
Vision: To be “America’s trusted resource” for caregiving and long-term care insurance claims advocacy, combining people, process and technology to elevate outcomes across the senior-care journey.
Amada is offering franchise opportunities across the United States. Visit the brand’s franchise website to learn more about current availability and ZIP code-defined territory boundaries.
Initial Costs: The estimated initial investment required to begin operation of an Amada Senior Care franchise ranges from $118,190 to $430,050 or, if you are a licensed nurse and you choose to offer to clients skilled care services, $137,490 to $464,950. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $57,000 | $57,000 |
| Lease or Rent | $1,000 | $9,000 |
| Utility Deposits | $750 | $1,200 |
| Furniture, Office Equipment, Signage and Supplies | $2,500 | $6,000 |
| Vehicle | $0 | $3,300 |
| Vehicle Wrap (Optional) | $0 | $4,200 |
| Required Technology and Software Bundle Fee | $2,740 | $8,865 |
| Initial Training Expenses | $2,000 | $9,000 |
| Grand Opening Advertising | $1,500 | $1,500 |
| Marketing Materials and Business Development | $4,500 | $8,000 |
| Insurance (Excluding Workers’ Compensation) | $2,800 | $7,000 |
| Workers’ Compensation Insurance | $250 | $2,125 |
| Legal and Accounting Fees | $1,500 | $8,000 |
| Licenses and Permits | $1,650 | $13,000 |
| Loan Packaging Fee | $0 | $6,500 |
| General Wages and Compensation | $0 | $70,000 |
| Staffing Wages and Compensation | $0 | $135,360 |
| Additional Funds (3 Months) | $40,000 | $80,000 |
Skilled Care Services:
| Type of Expenditure | Min | Max |
| Third Party Consulting Firm | $5,000 | $8,000 |
| Licenses, Permits, and Accreditations | $6,000 | $8,000 |
| Facility Modifications | $2,000 | $5,000 |
| Required Technology | $300 | $900 |
| Insurance | $2,000 | $5,000 |
| Legal and Accounting Fees | $4,000 | $8,000 |
| Total (Skilled Care Services Only) | $19,300 | $34,900 |
| Total (Estimated Initial Investment Including Skilled Care Services) | $137,490 | $464,950 |
Initial Franchise Fee: Franchisees pay an initial franchise fee of $57,000 upon signing the franchise agreement to operate an Amada Senior Care business within an exclusive territory of roughly 32,000 to 42,000 seniors aged 65 and older.
Amada may grant multi-unit or low-density territory discounts and offers a 10% discount for qualified U.S. military veterans purchasing their first franchise.
Ongoing Fees: According to the 2025 FDD, Amada Senior Care franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
Royalty Fee for Senior Care, Skilled Care, Administration Services and Staffing Services Accounts | 5% of gross billings/month |
| Royalty Fee for National Accounts | 6% of gross billings/month |
Senior Placement Fee | 10% of commission received for senior placement or 15% of commission received for senior placement for national account/month |
| Advertising Fund | 1% of gross billings/month 0.25% of gross billings for skilled care services/month |
| Software Bundle Fee | $345 - $595/month. |
| Email Fee | $10/ month |
ROI Potential: According to the 2025 FDD, the 142 franchised outlets operating for the entirety of FY 2024 reported the following gross billings:
| Quartile | Average | Median | High | Low |
| Top Quartile (35) | $3,543,407 | $3,131,020 | $9,897,870 | $2,262,245 |
| Bottom Quartile (35) | $347,943 | $379,069 | $652,286 | $23,289 |
| Total (142) | $1,607,831 | $1,194,831 | $9,897,870 | $23,289 |
Amada assigns a Pre-Opening Business Consultant from day one, driving a checklist-based launch plan and — where required — specialist assisted licensure support for private-duty care states.
Amada University (Amada U) covers caregiver recruiting/retention, referral-source development, daily operations, and applied market execution. Post-training, Amada conducts on-site implementation to operationalize best practices.
Franchisees are paired with an FBC and a franchise-owner mentor. Ongoing support includes annual/all-partner meetings, local market meetings and monthly training calls.
A proprietary platform provides EVV/scheduling, payroll/billing sync, paperless records and real-time family visibility into completed care tasks. Amada also offers remote-care sensors (discreet wireless devices) to monitor routines and alert caregivers/family when concerns arise.
No prior home-care experience is required. Ideal owners are compassionate self-starters with sales aptitude who can follow a proven system and lead teams.
Owner involvement is expected in sales/relationship building, caregiver recruiting and local market leadership.
Amada Senior Care franchisees have access to a variety of financing options to help cover startup and operational expenses. While the brand does not directly provide funding, it recognizes the importance of accessible capital for new owners and references SBA and traditional bank financing in its Franchise Disclosure Document.
https://www.youtube.com/watch?v=9iXHXp_4Iq0&t=1s
“What we're doing in our community is truly ministry. We just feel like we are helping others in such a tangible way … You come into people's lives at very vulnerable times, and our parents are aging as well. And so we experience that personally. So to be able to come in at those moments where they're experiencing challenges and struggles and frustration and bring a sense of peace and a sense of calm, and to be able to serve and love them …that's a real honor and a privilege to be able to.”
– Brad Smith, Franchisee — Charlotte, North Carolina
The U.S. senior care industry is expanding rapidly as more than 73 million baby boomers enter retirement age, driving increased demand for in-home care and assisted living services. Valued at over $300 billion, the market continues to grow as families seek reliable, compassionate care solutions for aging loved ones. With an aging population expected to reach 100 million by 2060, senior care remains one of the most stable and opportunity-rich sectors in franchising.
Amada differentiates through LTCI claims advocacy, veteran-benefit navigation, assisted living placement (no-cost to families), and transparency/remote-care tech layered atop standard non-medical care. Primary competitors in non-medical home care include Home Instead, Right at Home*, Visiting Angels, Comfort Keepers, Seniors Helping Seniors® and Home Halo.
Fill out and submit the online form on Amada’s franchise website to get the process started.
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