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<a href="https://huhotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-targeting-only-lapsed-visitors-helped-huhot-increase-sales-2705624" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">HuHot Mongolian Grill</a>&nbsp;recently&nbsp;found success through employing a new marketing technique. According to a&nbsp;<a href="http://bit.ly/2EvViqS?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-targeting-only-lapsed-visitors-helped-huhot-increase-sales-2705624" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">recent article in Fast Casual,</a>&nbsp;the brand&#39;s decision to implement Paytronix scoring for determining promotions has helped the company target individual customers more effectively.&nbsp;

&quot;Paytronix scoring is a data-driven, predictive filter that restaurant and retail marketers can use for critical insight such as scoring guests&#39; likelihood to visit in the next 30 days, or how likely individuals are to open a promotional email,&quot; said Lee Barnes of Paytronix.

HuHot took advantage of this technology when promoting its National S&#39;mores Day offers in order to specifically target loyalty members least likely to make an appearance. These customers alone were sent a coupon to enjoy free s&#39;mores with their meal, while the larger customer base was simply informed that s&#39;mores would be a menu item.&nbsp;

The campaign was a success, as 237 free s&#39;mores offers were redeemed on the day of the promotion. As a result of the targeted offers, the franchise was able to track all of the redemptions back to customers who would have been unlikely to have visited HuHot on their own.&nbsp;

Read the full article&nbsp;<a href="http://bit.ly/2EvViqS?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-targeting-only-lapsed-visitors-helped-huhot-increase-sales-2705624" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">here</a>.&nbsp;

Photo courtesy of HutHot&#39;s&nbsp;<a href="https://www.facebook.com/huhot/photos/a.91268022560.79625.21036982560/10151791316977561/?type=3&amp%3Btheater=&utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-targeting-only-lapsed-visitors-helped-huhot-increase-sales-2705624" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">Facebook</a>

Fast Casual: How targeting only lapsed visitors helped HuHot increase sales

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Through a targeted promotion, the brand was able to dramatically drive sales from loyalty members that were unlikely to visit the chain on their own.

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Fast Casual: How targeting only lapsed visitors helped HuHot increase sales

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