Fast Casual: Jamba Juice seeks brand expansion alongside digital makeover

With a new franchise strategy, Jamba Juice is looking to continue its expansion across the nation. According to a recent article in Fast Casual, the brand is seeking partners to help distribute its new, modernized design.

This sleek new look will embrace technology by incorporating digital menu boards at locations. The overall aesthetic of the brand will also be given a visual refresh in order to appeal to a modern fan base. Jamba Juice hopes that the changes will appeal to potential investors and help set the brand up for continued success.

"We have grown by partnering with like-minded entrepreneurs and we’re continuing to look for individuals driven to build a business that helps people in their communities get on the path towards a healthier, more vibrant life," said Loren Bontrager, director of franchise business development.

Currently, Jamba Juice has over 900 locations. The majority of these restaurants are located in the western United States. In order to reach new audiences, the brand is targeting states including  Kansas, Nebraska and New Mexico.

Read the full article here.