Franchise News
Fast Casual: Kids These Days: Using Digital Signage to Engage Millennials, Gen Z
Fast casual restaurants are finding new ways to reach a younger generation.
Millennials are growing up and Generation Z is becoming more and more of a target market for fast casual restaurants. According to Fast Casual, millennials are the largest age group driving profits for fast casual restaurants, and more than a fifth of the average Gen Z’s budget goes toward eating out. This means that millennials and Gen Z make up a bulk of the industry’s business.
According to Deloitte, “‘Winning' restaurant brands will be those that best understand their customers, capitalize on digital technology options and analytics, and seize upon the opportunity to engage customers in a highly personalized way.”
One of the major ways restaurants are about to leverage technology to increase engagement amongst these younger generations is via digital signage, which makes updating menu boards seamless, provides another platform for social media and makes it easy to constantly change up marketing materials.
Millennials are growing up and Generation Z is becoming more and more of a target market for fast casual restaurants. According to Fast Casual, millennials are the largest age group driving profits for fast casual restaurants, and more than a fifth of the average Gen Z’s budget goes toward eating out. This means that millennials and Gen Z make up a bulk of the industry’s business.
According to Deloitte, “‘Winning' restaurant brands will be those that best understand their customers, capitalize on digital technology options and analytics, and seize upon the opportunity to engage customers in a highly personalized way.”
One of the major ways restaurants are about to leverage technology to increase engagement amongst these younger generations is via digital signage, which makes updating menu boards seamless, provides another platform for social media and makes it easy to constantly change up marketing materials.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
