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Fast Casual: Millennials eat more veggies than other age groups
New study shows younger Americans are more willing to munch on vegetables.
Research conducted by Harris Poll on behalf of Subway Restaurants found that Millennials eat more veggies than any other generation, according to Fast Casual.
While the average American eats 2.3 servings of vegetables per day, Millennials eat 2.7. According to Millennials, much of this has to do with appearance, as 45 percent said they eat more veggies to lose weight.
The most popular veggies were lettuce and tomatoes, however, Millennials were also found to be less concerned with eating traditional vegetable than older generations.
Franchise brands could differentiate themselves among Millennials by offering a wide array of vegetables to appeal to the health-conscious group.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
