Fast Casual: Restaurants hitting home runs in baseball stadiums
Fast Casual: Restaurants hitting home runs in baseball stadiums

Franchise brands are branching out into ball games.

Franchises are making a foray into America’s pastime, according to Fast Casual. Brands like Chronic Tacos and Philly Pretzel Factory are seeing success with locations at baseball stadiums.

"We have been ranked by fans as the top vendor in the stadium," Chronic Tacos CEO Mike Mohammed told Fast Casual. "Since we've been involved with the [Los Angeles Angels] stadium, there has been growth for the brand as a whole. We are anticipating opening 10 new locations in 2015 and spreading into Washington, Arizona, Colorado and the East Coast."

Meanwhile, Philly Pretzel is seeing profits after partnering with a minor league team in New Jersey.

"We think it's a good fit for the Philly Pretzel Factory brand," CEO Dan Dizio said. “We are a quick, inexpensive, value-based, filling snack that's perfect to enjoy while taking in a game. We wanted to start out with a local stadium and team like the Camden Riversharks and see how it works before moving forward into any other stadiums or arenas."

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