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Fast Casual: Restaurants hitting home runs in baseball stadiums
Franchise brands are branching out into ball games.
Franchises are making a foray into America’s pastime, according to Fast Casual. Brands like Chronic Tacos and Philly Pretzel Factory are seeing success with locations at baseball stadiums.
"We have been ranked by fans as the top vendor in the stadium," Chronic Tacos CEO Mike Mohammed told Fast Casual. "Since we've been involved with the [Los Angeles Angels] stadium, there has been growth for the brand as a whole. We are anticipating opening 10 new locations in 2015 and spreading into Washington, Arizona, Colorado and the East Coast."
Meanwhile, Philly Pretzel is seeing profits after partnering with a minor league team in New Jersey.
"We think it's a good fit for the Philly Pretzel Factory brand," CEO Dan Dizio said. “We are a quick, inexpensive, value-based, filling snack that's perfect to enjoy while taking in a game. We wanted to start out with a local stadium and team like the Camden Riversharks and see how it works before moving forward into any other stadiums or arenas."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
