Fast Casual: The Restaurant Industry Is Catching Up To Mobile Technology

Merchants over the years have been hesitant to embrace emerging technology for numerous reasons. In general, they ask themselves the same question: How will new technology help my business sell more goods and services?

The restaurant industry in particular has been slow to adopt new developments in mobile technology, but that is changing. And that may be because the industry has arrived at a point where it is a necessity for several reasons.

A recent Gartner study found that smartphone sales worldwide reached 1.4 billion units in 2015, up 14.4 percent from 1.2 billion the previous year.

A Pew study from 2015 found that some 66 percent of Americans own a smartphone.

The restaurant industry would be wise to take note of these trends and adjust their digital strategies to reach consumers on their most personal device.

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