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In the last 15 years, the seemingly simple hamburger has been transformed into a culinary work of art. From a humble beginning as a meat patty on a bun, inspired chefs have transformed the American staple with 24K gold dust and other fun and unusual ingredients.

According to Fast Company, in 2001, famed French chef Daniel Boulud introduced the Original db Burger. With its price of $27 back in 2001 (which converts to $35 today) and innovative ingredients like braised short ribs, foie gras and black truffles, the Original db jump started the burger boom.

Thirteen years later, Habit Burger Grill—home of the “best burger in America,” according to Consumer Reports—was the first better-burger chain to file for an IPO. According to Fast Company, the stock price skyrocketed 100 percent in the brand’s first day or trading. This paved the way for Shake Shack’s IPO months later.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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