Franchise News
Fat Shack Successfully Whets Investor Appetites on 'Shark Tank'
The 'drunk food' concept just hit 14 locations and locked in a $250k equity deal with Mark Cuban.
Fast-casual franchise Fat Shack recently hit 14 units before landing an impressive $250,000 from famed investor Mark Cuban on ABC’s ‘Shark Tank,’ according to an article on Franchise Times.
Fat Shack, “an indulgent sub, wing and decadent desert concept,” is putting a New Jersey-inflected spin on late night eats, the article said.
Founder Tom Armenti “opened up the first location in 2010 with $5,000 in the back of a bagel shop that was closed during his prime operating hours of 6 p.m. to 4 a.m. He aimed to cover those pre-game, drunk and bedtime hours for all the hungry students at his alma mater,” the article said. Since then, the brand opened its first franchise location in 2015 at the University of Denver, the article said.
Per the article, Armenti initially answered the open casting call for ‘Shark Tank’ to get some brand exposure, but was pleasantly surprised when Mark Cuban committed to a $250,000 investment. The buzz-building worked: “after appearing on the show and getting an investment from Cuban, business and franchise inquiries skyrocketed,” the article said.
Read the full article here.
Image Source: Fat Shack
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About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
