1851

Prospective franchisees often begin their franchising journey with a very specific franchise opportunity in mind. Perhaps they’ve always wanted to own a restaurant. Maybe they love cars and think it would be fun to own an auto repair shop. They might see the tech industry as their ticket to entrepreneurial success. But, somewhere along the way, many franchisees end up discovering that the industry segment they thought they wanted to buy into isn’t right for them at all. &nbsp;But, some discover that following their passion can turn into a lucrative career.Nowhere is this truer than in the hobby industry. Case in point: <a href="http://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feeding-demand-why-the-bird-feeding-industry-isnt-just-for-the-birds-2705072" target="_blank" rel="nofollow">Wild Birds Unlimited</a>, a company that has expertly built a booming franchise opportunity for people who love the hobby of backyard bird feeding.Too much of a niche? Think again.According to the 2016 U.S. Fish and Wildlife Service National Survey of Fishing, Hunting and Wildlife Associated Recreation, 81 million people now feed birds and watch wildlife in their own backyards. Collectively, that group spends $7.6 billion annually on bird feeding and wildlife watching tools and $5 billion annually on bird seed and wildlife food. The study also found that hobbyists spend $960 million annually on bird feeders, bird baths&nbsp;and nesting boxes and $1.8&nbsp;billion annually on binoculars and spotting scopes.That’s a big piece of business that’s up for grabs to those who can reach this motivated base of consumers.“There is a huge opportunity in the bird feeding and wildlife industry,” said Wild Birds Unlimited Chief Development Officer Paul Pickett. “We have a tiny portion of the whole thing. This is a very big industry. Our sweet spot is people who get interested in the hobby, buy some bird seed from a big box or grocery store, get excited about seeing some birds, then encounter some sort of pain point with their new hobby, like squirrels eating the food, food going to waste on the ground, or birds are coming to the feeder, but not eating much.”That’s where Wild Birds Unlimited’s expertise comes into play. Big box stores, while offering some tools of the trade, rarely help people to truly maximize the joy of the hobby. Wild Birds Unlimited offers local, trusted knowledge on how to find the right feeder, how to minimize wasted bird food and how to find 100 percent edible and regionally formulated blends that attract the specific kinds of birds that people want in their backyard, while also detracting from pests like squirrels, raccoons, and even birds that can dominate bird feeders like Starlings and blackbirds.“The opportunity is out there for us to grow and to capture even more of those consumers,” Pickett said. “It’s why our whole omni-channel strategy is in play and why we are constantly looking for new private label, proprietary products designed to attract the right birds. Birds provide true joy to our customers and we want to make the hobby as fun and as easy as possible for them.”As Wild Birds Unlimited looks into 2018, the brand is focused on accelerated franchise growth as it expands into markets where its presence is desperately needed.“There is tremendous open opportunity here. Look at how many Lowes, Home Depots, Targets, Walmarts, Pet Smarts and PetCos are selling bird seed in growing markets across the country. The hobbyists shopping there are hungry for more specialized attention.&nbsp; They want to talk to someone who shares their passion and who can serve as an expert to help them enjoy birds and wildlife to the fullest. That’s exactly what we offer in every Wild Birds Unlimited store and we do it joyfully,” Pickett said.Wild Birds Unlimited now has more than 325 locations operating across North America, with a goal to add another 20 successful units to its network in 2018.“Our development schedule is already accelerating, but we remain focused on growing in the right, targeted way with driven franchisee partners,” said Pickett. “We are passionate about providing customized, intense support to each and every franchisee in our system, especially in their first year when growth is so vital. As we continue to focus on that goal, we are poised for our strongest year yet in 2018.”

Feeding Demand: Why the Bird Feeding Industry Isn’t Just for the Birds

1851 Franchise

Wild Birds Unlimited is Poised to Take a Bigger Chunk of the $5 Billion Bird Feeding Industry in 2018 Than Ever Before

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

feeding-demand-why-the-bird-feeding-industry-isnt-just-for-the-birds

Senior Care Authority

“You Are Family”: How Senior Care Authority Creates Deep, Lasting Connections

you-are-family-how-senior-care-authority-creates-deep-lasting-connections

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Feeding Demand: Why the Bird Feeding Industry Isn’t Just for the Birds

MORE STORIES LIKE THIS