Filta Environmental Kitchen Solutions

The journey began when&nbsp;<a href="https://www.linkedin.com/in/esteban-sarria/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">Esteban Sarria</a> and&nbsp;<a href="https://www.linkedin.com/in/liliana-paez/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">Liliana Paez</a>, then corporate colleagues, started exploring business ownership opportunities. Along with their respective spouses,&nbsp;<a href="https://www.linkedin.com/in/mar%C3%ADa-claudia-rivera-3578a232/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">Maria Sarria</a> and&nbsp;<a href="https://www.linkedin.com/in/albertonaranjo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">Alberto Naranjo</a>, they saw the potential in combining their corporate experience with entrepreneurship. After six months of careful evaluation, the two couples chose&nbsp; <a href="https://filtafranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">Filta Environmental Kitchen Solutions (Filta)</a>, attracted by its scalable business model and growth potential."We were drawn to&nbsp;<a href="https://1851franchise.com/filta/info">Filta’s</a> potential for growth, which we still see even after eight years in business," said Esteban. "Unlike other opportunities that required expensive leases upfront, Filta allowed us to manage costs while expanding.""Having two families as partners has allowed us to leverage our collective strengths," said Esteban. While Alberto and Liliana have been instrumental in different phases of the business over the past eight years, today Esteban and Maria lead the day-to-day operations, with Alberto and Liliana remaining key strategic partners in the venture's continued growth.The B2B nature of Filta's business model highlighted the importance of relationship building and proactive business development. "While franchising provides established processes and industry knowledge, success in the B2B space requires active engagement with customers," Esteban said. "We've found that building strong relationships and consistently demonstrating our value proposition has been key to our growth."Filta's mission of making commercial kitchens faster, safer, greener and cleaner aligns perfectly with evolving industry needs. "Starting with our cornerstone FiltaFry service, which enhances fryer management and cooking oil sustainability, we've embraced Filta's vision of becoming a comprehensive kitchen solutions provider,” said Maria. “The addition of FiltaClean to our portfolio represents Filta's strategic expansion, enabling us to offer our clients a more complete range of services that enhance their kitchen operations.”In Broward County, the team built their business through strategic relationship building and service excellence. Their consistent delivery of outstanding service established Filta as a trusted partner in commercial kitchen operations, leading to strong customer loyalty and referrals.“Each client's kitchen operation is unique, with its own operational dynamics, culinary needs and service volumes,” Esteban said. “By developing customized solutions that address these specific needs, we consistently deliver value that impacts our clients' operations.” This approach has created strong advocates, with satisfied clients, including decision-makers who transition to new organizations, bringing their trust in Filta's services to their new operations.Partnering with Filta offers competitive advantages through its support system. Collaboration through franchise conferences, training programs and access to proprietary technology enables continuous improvement and innovation."Filta's structured approach and proven systems allow us to focus on delivering exceptional service to our clients," said Esteban.In the early stages, the foundation for operational excellence was strengthened when the partners stepped into direct service delivery roles. Getting into the field and performing the core FiltaFry service themselves proved to be a pivotal moment. "Rolling up our sleeves and doing the work ourselves gave us invaluable insights," Maria said. "This hands-on experience strengthened our ability to support our team, and maintain high service standards."As their business continues to grow, the team remains focused on expansion, serving a diverse portfolio of clients across health care, education, hospitality, retail and food service sectors. This evolution mirrors Filta's broader transformation as a franchise system."What began as a single-operator model (called ‘man in a van’) has developed into a scalable business serving from small to major institutions, while maintaining a personalized service that small and large establishments value,” said Esteban. “This evolution has created opportunities for franchisees to build growing operations serving a wide range of commercial kitchens."With established operational systems and growing recognition in Broward County, the business continues to expand its reach across commercial kitchen environments. "Looking ahead, we see tremendous opportunities to serve more clients across key sectors while introducing Filta's innovative solutions," Esteban said. "Our journey demonstrates the strength of Filta's model and the increasing demand for professional kitchen services. We're excited to continue our growth in making commercial kitchens faster, safer, greener and cleaner."About Filta Environmental Kitchen SolutionsSince its inception in 1996, Filta has positioned itself as the pioneering leader of active fryer management and environmental kitchen sustainability across the food and hospitality industries. Brought to North America in 2002 as a franchise concept, Filta is part of United Kingdom-based Franchise Brands (AIM: FRAN). The cornerstone of the company’s offering is FiltaFry, the complete fryer management service incorporating on-site micro-filtration as well as the removal, recycling, and replacement of cooking oil. Furthermore, the brand provides humidity control in cold storage devices through FiltaCool, prevents drain blockage through its grease-free drain foam brand FiltaDrain, and deep cleans entire commercial kitchens through FiltaClean. Visit&nbsp;<a href="https://www.gofilta.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">www.gofilta.com</a> for more information and&nbsp;<a href="https://www.filtafranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-vision-to-success-a-filta-franchise-partnership-story-2728501" target="_blank" rel="nofollow">www.filtafranchise.com</a> for franchise development opportunities.

Filta Fort Lauderdale - Sarrias and Naranjos - 1851 Franchise

Filta Franchise in Fort Lauderdale: How Two Families Built a Thriving Business

1851 Franchise

Esteban and Maria Sarria, along with Liliana Paez and Alberto Naranjo, built a thriving Filta franchise in Broward County, Florida, demonstrating how strong partnerships can drive business success.

This brand page has been paid for by FILTA ENVIRONMENTAL KITCHEN SOLUTIONS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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