The once-dominant franchise network has shrunk to a single location, which is highlighting its status with a craft beer partnership.
Blockbuster’s popularity and unit-count have dwindled for years, and now, the once-thriving movie rental franchise is down to just a single store. The brand closed two locations in Alaska earlier this year, leaving it's Bend, Oregon location as the last remaining Blockbuster. According to a recent article in Business Insider, that store is forming a partnership with local brewer 10 Barrel Brewing to commemorate its status.
The limited-time offering will be a black ale called “The Last Blockbuster.” It will debut on September 21st at all of the brewery’s locations.
"The Last Blockbuster beer pairs perfectly with buttery theater popcorn and your favorite movie-sized chocolate with a light body, smooth finish and hints of nostalgia," said Chris Cox of 10 Barrel Brewing.
Read the full article here.
Photo Via Portland Beer on Twitter