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Finding a Peaceful Balance of Simple and Sophisticated Massage Services

How Elements Massage® has created the most simplistic and scalable business model for massage franchises.

By Katie LaTourStaff Writer
SPONSORED 10:10AM 08/16/19

In 2006, the Elements Massage concept was started by a massage therapist to focus on helping clients feel better. Today, the brand continues its focus of connecting clients with the right massage therapist to match the strengths of the massage therapists with the needs of the client. 

With high-quality service, a simple business model, membership packages, plenty of available territories and a fresh leadership team tied together by WellBiz Brands, Inc., the Elements Massage brand has grown to approximately 250 U.S. locations. 

While many membership-based massage franchises exist in the industry, Elements Massage is the only brand that focuses on doing one thing really well—massage therapy—without complicating its simple business model with other service offerings. While other franchises also sell massage memberships, Elements Massage is the franchise that is focused only on therapeutic massage and offering clients a variety of different therapeutic massages to address the specific needs of the clients while building long-term relationships.

With the Elements Massage brand on the verge of a relaunch with its third-generation business model, the newly-invigorated brand is perfectly positioned to become one of the industry’s leading franchise opportunities.  

“With the membership massage model having been proven with 250 Elements Massage locations currently operating across the country, now is the time to focus on evolving the seamless experience for franchisees from the time they sign their agreement through the first three months after they open,” said Dan Demolli, Vice President of Franchise Development for Elements Therapeutic Massage, LLC. 

“The Elements Massage brand stands out in the industry because of its focus on massage therapy and not on facials and other spa services,” said Demolli. “The brand taps into the wellness industry’s ever-present demand by offering a more simple and profitable business ownership opportunity.” 

The simple service-based business model helps drive revenue through a variety of ways. At its core is a monthly wellness membership that affords clients a special membership rate on massage sessions. For Elements Massage studio owners, this creates a recurring revenue stream that helps stabilize the business over time.

Part of the simplicity of Elements Massage ownership is the amount of support that franchisees receive from the corporate team overall. 

While industry and/or franchise experience is a plus, we want studio owners who believe in our purpose and want to make a help improve lives by bringing the benefits of high quality, superior massage services to their community,” said Susan Lintonsmith, CEO of Elements Therapeutic Massage, LLC. “We want our owners to be successful, so we provide operational training, support, and tools they need to run an Elements Massage studio.” 

Innovation is at the core of the Elements Massage brand. The brand offers a variety of massage products and services for customers. The introduction of hot stone massages using Himalayan salt stones proved successful for the brand in addition to the AromaRitual® service enhancement which combines massage with aromatherapy and the latest Herbal Ritual® launch. 

The company also has a heavy focus on massage therapist recruitment and retention. 

“We want to be the place where the best massage therapists want to work. We spend a lot of time and energy on not only therapist recruitment, but also on training and development to help retain great talent,” said Lintonsmith. “Trust is very important to us. We want our clients to return because they know we have skilled and fully trained therapists. We also have an agreement with massage therapy networks including the Cortiva Institute to facilitate job interviews between recent Cortiva graduates and participating Elements Massage franchisees.” 

The massage industry is one that’s poised for growth, and Elements Massage is no exception. The brand is on a path to grow the same way that its competition has, only it plans to bring a superior service to consumers and franchisees. 

With the simplicity of the business model and the momentum of the massage industry overall, now is a great time for new business owners to own their own Elements Massage studio and build something for themselves while providing great customer care to the clients they serve. 

The total investment necessary to begin operation of an Elements Massage franchise studio ranges from $225,350 to $374,350*, including the franchise fee. To learn more about franchising with Elements Massage, visit 

* As stated in the March 12, 2019 Federal Disclosure Document, as amended June 28, 2019.

Elements Therapeutic Massage, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  Each Elements Massage® studio is independently owned and operated. Elements Massage® is a registered trademark of Elements Therapeutic Massage, LLC