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Fitness Premier 24/7 Clubs Wraps Up Q2 With Three New Locations Open and Two More in the Pipeline

With an expert support team, proprietary sales system and streamlined operational model, entrepreneurs are flocking to the low-cost, emerging fitness concept.

Fitness Premier 24/7 Clubs, the 13-unit fitness franchise operating in Illinois and Indiana, is quickly becoming one of the franchising industry’s most exciting new opportunities. Designed by franchising industry veteran and Fit For You Franchising CEO Jason Markowicz to position franchise owners for success through an affordable business model, high-profit margins and a robust suite of support, the low-cost fitness concept is catching the eyes of savvy investors all over the country. Now, after opening three new locations so far in 2021 and with two more set to open this fall, the Fit For You team hopes to sell five additional Fitness Premier 24/7 Clubs by the end of the year to reach its 2021 goal of 10 total units sold.

Why Franchisees Continue To Choose Fitness Premier 24/7 Clubs

As someone who was a franchisee himself for several years, Markowicz created Fitness Premier 24/7 Clubs with a dedication to offering first-time entrepreneurs and fitness enthusiasts the type of full-suite support needed to succeed, whether it be ongoing leadership training and development, vendor assistance or admin payroll, billing and processing systems.

“Our goal is to completely take care of the back-end of the business so owners can focus on building the club, working with clients and enjoying their careers,” said Markowicz. “First-time franchisees are often hesitant and overwhelmed by all that’s required. At Fit For You Franchising, we know what entrepreneurs need to be confident in their decision to join a franchise, and our mission is to help them follow their dream of business ownership.”

So far this year, the team has been successful in achieving this mission. The three new Fitness Premier 24/7 Clubs opened in 2021 include: Coal City, Illinois; Homer Glen, Illinois; and Cedar Lake, Indiana. The team also has 10 quality candidates in the pipeline with conversations going in Tennessee and Florida.

Fitness Premier 24/7 Clubs’ Strategic Growth Plan

As Fitness Premier 24/7 Clubs opens new locations across the Midwest and beyond, Markowicz notes the corporate team is dedicated to creating strategic, scalable growth for their owners. For example, the Fitness Premier 24/7 Clubs concept fits within a flexible footprint that can fit in almost any retail space. 

Lower startup costs aren’t the only benefit to a flexible footprint, Markowicz says. Unlike most fitness concepts, which rely on large, densely populated urban markets, Fitness Premier 24/7 Clubs can succeed in towns with populations of roughly 15,000 or more, allowing franchisees to avoid the expensive real estate and demanding regulations that come with some larger markets.

“We have many prospects coming to us looking to open a gym in a specific area, and we will examine the demographics and show them why it is or is not a good fit for the facility,” said Markowicz. “Looking ahead, I want to see the brand enter into other states, but we’ve learned our lessons over the years and know what works and what doesn’t. Instead of growing too fast, we have a proven recipe for success and can help owners find the right market.”

Why Fitness Premier 24/7 Clubs Is Well-Positioned for the Post-Pandemic Future

Fitness Premier 24/7 Clubs was designed as a hybrid fitness model that drives both membership and service revenue. Fitness Premier franchisees have the ability to tap into multiple revenue streams and faster ROI thanks to the brand’s impressive roster of services, which includes everything from personal training and team training to nutrition and recovery programs.

Over the past year-and-a-half, this winning model and diversification has allowed Fitness Premier 24/7 Club franchisees to thrive despite the challenges of the COVID-19 pandemic. Today, Markowicz notes people have never valued their health and wellness more — the global wellness industry is worth $4.2 trillion — but they are in need of affordable options. With Fitness Premier 24/7 Clubs, franchisees have the exciting opportunity to satisfy this growing demand with the help of a low-cost build-out, innovative programming and lucrative business model. In fact, the Fitness Premier 24/7 Clubs system has seen a whopping 85% increase in year-over-year sales for 2021.

“In 2020, our team did a great job of coming through the pandemic, and a lot of valuable new ideas were born from the crisis,” Markowicz said. “I’ve been on both sides of the franchisee/franchisor relationship. I have been in every situation that franchisees have been in. We were proud to create solutions for our franchisees during the pandemic. Now, as the world returns back to normal for the rest of 2021 and beyond, we are excited to continue offering new solutions and opportunities for franchisees to grow in states across the country.”

About Fit For You Franchising: 

Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit