Fitness Premier

The most important step toward making a healthy change is the first one. That is why, once members take the first step of signing up,&nbsp;<a href="https://1851franchise.com/fitforyoufranchising/">Fitness Premier 24/7 Clubs</a>, the boutique fitness brand with 19 gyms across the country, helps them with&nbsp;everything they need to take it from there, no matter their schedule, budget or location. And with both physical and mental health more top-of-mind than ever following the pandemic, this holistic approach to wellness is catching on fast.&nbsp;“It is all about celebrating the fact that you made it through the door,” said&nbsp;<a href="https://www.linkedin.com/in/jason-markowicz-cfc-9a87592a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fitness-premier-247-clubs-promises-holistic-wellness-solutions-for-everybody-2723379" target="_blank" rel="nofollow">Jason Markowicz</a>, CEO of&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fitness-premier-247-clubs-promises-holistic-wellness-solutions-for-everybody-2723379" target="_blank" rel="nofollow">Fitness Premier</a>. “As the market is saturated with generic and low-quality options, there is a growing demand for exceptional fitness facilities that cater to diverse needs and preferences. We are here to fill that need.”<h3>The Growing Demand for Wellness</h3>As of 2023, the gym, health &amp; fitness clubs industry is worth $30.8 billion. On average, Americans pay&nbsp;<a href="https://www.ihrsa.org/about/media-center/press-releases/u-s-health-club-membership-reaches-over-66-million-americans/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fitness-premier-247-clubs-promises-holistic-wellness-solutions-for-everybody-2723379" target="_blank" rel="nofollow">$52 for a gym membership</a> and&nbsp;<a href="https://www.pewresearch.org/short-reads/2022/08/18/many-americans-say-they-have-shifted-their-priorities-around-health-and-social-activities-during-covid-19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fitness-premier-247-clubs-promises-holistic-wellness-solutions-for-everybody-2723379" target="_blank" rel="nofollow">62% of Americans</a> believe their health is more important to them than before the pandemic.“People prioritize health and wellness now more than ever, and the fitness industry is here to stay,” said Markowicz. “With increasing awareness of the importance of an active lifestyle, both Millennials and families are seeking high-quality fitness experiences.”As the world has reopened since the pandemic, people are also becoming more and more interested in their mental health, not just physical health.&nbsp;“People have pivoted from coming to us saying, ‘I want to look a certain way,’ or, ‘I want to be skinny or fit.’ Now we get people coming to the gym saying, ‘I want to be healthy,’ and, ‘I want to be more active.’ Obviously, working out can still achieve those looks-based goals, but that isn’t the driving force like it used to be,” said&nbsp;<a href="https://www.linkedin.com/in/emily-janssen-177487bb/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fitness-premier-247-clubs-promises-holistic-wellness-solutions-for-everybody-2723379" target="_blank" rel="nofollow">Emily Janssen</a>, who is both a franchisee and the Growth Development Officer for Fitness Premier. “People are also much more aware of the many mental health and immune system benefits to working out.”Fitness Premier franchisees are able to meet that demand by opening a truly holistic wellness club in the communities they serve, Markowicz says. Some Fitness Premier franchisees are adding relax and restore sections to their gyms. One franchisee has added a sauna, soothing music and relaxing chairs where people can go to regroup after their workout. More people are trying to take the time to address their wellness needs on a mutli-faceted level, and Fitness Premier is working to accommodate that.&nbsp;<h3>Why Fitness Premier Caters to Every Client or Community</h3>Fitness Premier has a membership option to fit everyone based on schedule, budget, location and classes, offering full access to the facilities 24 hours a day, 7 days a week. And while other boutique fitness clubs focus on one core service, Fitness Premier reaches a wide range of needs, offering everything from group workouts, team training, personal training, nutritional coaching, cardio and strength equipment, child care, recovery, hydromassage, cryotherapy, saunas and more.&nbsp;Fitness Premier 24/7 Clubs locations have hydromassage therapy beds, saunas, tanning beds and kids clubs — all included within the price. “You get the amenities you’d expect with a big-box gym membership with the community and service you’d expect from a boutique studio,” said Markowicz. “It’s really the best of both worlds.”And the brand is also careful about which communities it enters, specifically placing its locations in smaller tertiary markets. The average community size where a Fitness Premier goes has between 15,000-20,000 in total population in a 5 mile radius.&nbsp;“We typically go into smaller towns that have never really had a full service gym. We fully engage with the community and support them in all of their fitness needs,” said&nbsp;<a href="https://1851franchise.com/fitforyoufranchising/as-fitness-premier-247-clubs-begins-seeding-markets-existing-franchisee-eric-greenhill-scoops-up-3-locations-2715643">Eric Greenhill</a>, multi-unit owner with six Fitness Premier 24/7 Clubs locations. “With 14 of our 18 locations we were first to market in smaller farming communities with 7,000 to 10,000 people. There's not really competition, so we get to be the focus of fitness through those small towns.”It’s not just familiarity and a close-knit atmosphere that the brand offers. The staff helps keep members accountable to their fitness goals, offers nutrition advice and works alongside people in their fitness and wellness journey.&nbsp;“When they sign up, they mark down what their goals are for frequency,” said Greenhill. “So we check in on them frequently, if we see they aren’t coming in as much as they committed to. It’s great for retention. If they're gonna take the time to sign up and pay every month, the least we can do is take the time to understand their fitness needs and help them in every way we can.”Overall, the Fitness Premier brand stands out by ensuring clients achieve tangible results — members have lost over a combined 10,000 pounds. “The programs and people, as well as the look and feel and the decor, are a step above the competition, especially in smaller markets where clients aren’t accustomed to exceptional fitness centers,” said Markowicz.<h3>Why The Future Is Bright for Fitness Premier 24/7 Clubs</h3>With so much demand in markets all over the country, the Fitness Premier team is looking to open 50 units over the next three years in areas like the Midwest, North Carolina and Georgia.Fitness Premier has also continued to innovate with new technology to create a better experience for the customer, including the roll out of&nbsp;<a href="https://1851franchise.com/fitforyoufranchising/fitness-premier-to-launch-new-technology-kiosk-initiative-2721082">self-serve kiosks</a>. When a non-member approaches one of the 42-inch screens, they will be asked what sort of exercises they are interested in, and then be shown the different amenities Fitness Premier 24/7 Clubs offers. They can then click and watch a short video, and based on what they selected, the kiosk will suggest the best membership for them out of the three tiers offered. They also allow current members to update, freeze, cancel or find information about their account, right from the kiosk.This kiosk technology is just one of the many ways Fitness Premier has adapted to the changing needs of today’s fitness industry, Markowicz says.&nbsp;“Fitness Premier 24/7 Clubs is built to answer a growing need for quality and diverse workout and wellness options in small towns all over the country,” said Markowicz. “At the end of the day, the Fitness Premier community is dedicated to motivate, educate and inspire the communities they serve.”The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $279,849 to $575,499, including a $39,999 franchise fee. For more information, visit:&nbsp;<a href="https://1851franchise.com/fitforyoufranchising/info">https://1851franchise.com/fitforyoufranchising/info</a>

How Fitness Premier 24/7 Clubs Promises Holistic Wellness Solutions for Everybody

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From group workouts and personal training to nutritional coaching and hydromassage, Fitness Premier is meeting the unprecedented demand for wellness in tertiary markets all over the country. 

This brand page has been paid for by FITNESS PREMIER. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

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As&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> continues to grow beyond its Midwest roots, Florida is a new priority, particularly in the Tampa Bay and Sarasota markets. The decision is driven by member behavior, population trends and the ability to enter growing communities with a model that’s already been validated.“We started our search in the Florida market a couple of years ago,” said&nbsp;<a href="https://www.linkedin.com/in/rick-king-3954a1143/">Rick King</a>, vice president of&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a>. “We were really amazed by the percentage of the community that’s a member at a fitness center in Florida compared to Illinois. It’s drastically different.”King says that Florida’s population tends to place a stronger emphasis on fitness, personal wellness and consistency, creating a deeper pool of potential members. That cultural alignment matters for a brand built around engagement, coaching and long-term results.“Florida has people whose mentalities are more along the lines of fitness and personal wellness,” King said. “So there’s a lot more of those we would consider potential members.”That demand is already translating into growth on the ground. In 2025, Fitness Premier opened its first Florida location in Sarasota, owned by franchisee Dani Stiegelmeyer. The opening gave the brand an early foothold on the Gulf Coast as it builds momentum across the Tampa Bay and Sarasota markets.<h2>A Market Where Demand and Growth Intersect</h2>While Florida isn’t the only region Fitness Premier is evaluating, Tampa Bay and Sarasota stand out as markets where growth, real estate opportunity, and fitness demand intersect.“There are a lot more members in those markets because a higher percentage of the population is focused on exercise and fitness,” King said. “So that’s kind of an easy opportunity for us.”Beyond demand, the brand looks closely at how markets are expanding and where gaps exist. Tampa Bay and Sarasota continue to attract new residents, creating opportunities for well-positioned fitness concepts to establish themselves early.“When we look at the real estate opportunities, the rental opportunities, the gaps in the markets and how much those markets are growing, there’s a real opportunity to establish yourself where the growth is going,” King said. “You get in there, do a good job and secure that market for the future.”<h2>The Type of Owners Fitness Premier Wants in Florida</h2>Fitness Premier is looking for the right operators to lead those locations. In Florida, that means owners who bring discipline and a team-first mentality.“We’ve always believed our ideal franchisees have an athlete’s mindset,” King said. “You win as a team. You’re competitive. You’ll put in the effort. You’ll constantly be improving yourself and being better.”That mindset doesn’t require an athletic background. Instead, it’s about how owners approach business, leadership and growth.“We’ve been talking to some potential franchisees who have never been athletes in their lives, but they have that entrepreneurial spirit and all the mindset qualities we’re looking for,” King said.<h2>Reducing the Time From Signing to Opening</h2>One of the advantages for franchisees entering Tampa Bay or Sarasota is the amount of work Fitness Premier has already completed behind the scenes. For identified priority markets, the brand doesn’t start from scratch.“We already have our real estate team doing market analysis,” King said. “We have performers ready to go. We have sites available for those markets.”That preparation allows new owners to move faster and with more confidence.“We’ve already done some performance analysis and demographic analysis,” King said. “We’re not talking in theories or guessing at what that market can do.”As a result, the timeline from franchise agreement to opening is significantly shortened.“It’ll shorten the time frame pretty drastically since we’ve done a lot of the prework already,” King said.<h2>A Strategic Entry Point in Florida</h2>For Fitness Premier, Tampa Bay and Sarasota represent more than expansion dots on a map. They reflect markets where culture, growth and preparation align — and where franchisees can enter with momentum already built in.By pairing high-demand regions with upfront real estate work and hands-on support, Fitness Premier is positioning Florida franchise owners to launch faster, compete effectively and grow with their communities for the long term.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Why Fitness Premier Is Targeting Tampa Bay and Sarasota for Expansion

Fitness Premier is prioritizing Tampa Bay and Sarasota because Florida’s fitness-focused culture, population growth and market gaps create strong conditions for long-term gym ownership.

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Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

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Fitness Premier Enters Montana with First Conversion Deal in Bozeman

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For the operating partners behind&nbsp;<a href="https://fitnesspremierclubs.com/own-a-fitness-premier/">Fitness Premier 24/7 Clubs</a> in Grundy County, Illinois, the future of fitness goes far beyond lifting heavier weights or adding more machines to the floor. Franchisees Dana Odegaard and&nbsp;<a href="https://www.linkedin.com/in/brent-bergeson-535180156/">Brent Bergeson</a> are expanding the traditional gym model to include Fitness Premier’s Relax and Restore across clubs in&nbsp;<a href="https://fitnesspremierclubs.com/locations/minooka/">Minooka</a>,&nbsp;<a href="https://fitnesspremierclubs.com/locations/coal-city/">Coal City</a> and soon,&nbsp;<a href="https://fitnesspremierclubs.com/locations/morris/">Morris</a>. This gives many members something they didn’t even realize they were missing: intentional recovery.&nbsp;Relax and Restore at&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier</a> is a dedicated recovery space designed to help members recharge after workouts and daily stress. These rooms combine calming, easy-to-use recovery therapies — like heat, massage, compression and light therapy — to ease sore muscles, improve circulation and support overall wellness. It’s the perfect place to slow down, reset and let recovery work hand-in-hand with your fitness routine.“It kind of brings a different dynamic to the gym,” Bergeson said. “You come here to work out, but we also have this other avenue that’s really focused on recovery and restoring your body versus just beating it up.”Relax and Restore has become a meaningful business driver for Fitness Premier franchisees. By adding a premium wellness layer to the traditional gym model, Odegaard and Bergeson have created a clear upgrade path that supports higher membership adoption, stronger retention and more consistent usage across the week. The recovery suites also give clubs a built-in differentiator in competitive markets, positioning Fitness Premier as more than just a place to work out.<h2>Building a Recovery Experience Members Actually Use</h2>The Relax and Restore suites were designed to be more than a checklist of trendy equipment. Every amenity was selected based on usage, feedback and real-world impact.Human Touch massage chairs quickly became one of the most popular features across all clubs. Even after transitioning away from hydro massage beds, member response was overwhelmingly positive.In addition to massage chairs, members have access to saunas, red light therapy, jet compression boots, percussion massage guns and salt chambers — all positioned as part of a complete post-workout routine, not a luxury add-on.<h2>Location-Specific Amenities That Elevate the Experience</h2>While each Grundy County club offers a consistent set of recovery tools, the Minooka location stands out with additional amenities that give members more options in how they recover.One of those features is the Frost Locker, which delivers the benefits of cold exposure without the setup or intensity of a traditional cold plunge. It offers a more accessible way to experience cold therapy, especially for members who are curious about recovery trends but want something simple and approachable.“Cold plunge is a really popular thing right now,” Odegaard said. “But the Frost Locker gives you a lot of the same benefits with way more ease of access.”For members looking for a more traditional contrast therapy experience, Minooka also offers the Fire &amp; Ice Lounge, which pairs an infrared sauna with a cold plunge in the same space. This setup allows members to move between heat and cold to support circulation, muscle recovery and overall relaxation.“If you want a more authentic experience, we do have the cold plunge and an infrared sauna together,” Bergeson said. “You can bounce back and forth between the two. It's called our Fire &amp; Ice Lounge.”<h2>Letting Member Feedback Lead the Way</h2>Rather than guessing what members might want, Odegaard and Bergeson rely on constant feedback and usage data to guide decisions.“We’re tracking how much use each thing is getting,” Bergeson said. “Those massage chairs are so highly used that we’re already talking about getting another one in Minooka.”That approach has translated directly into membership adoption. Since launching Relax and Restore, roughly 50% to 70% of members across their clubs now use the recovery amenities.“It just shows us that this is a category people really want to have access to,” Odegaard said. “More than half of our new members are joining on the membership that includes these amenities.”<h2>Collaboration Without a One-Size-Fits-All Mandate</h2>While Fitness Premier’s leadership team gives operators flexibility to test new ideas, collaboration across the system plays a major role in shaping future upgrades.“We’re always talking with other clubs that have had Relax for quite some time,” Bergeson said. “Asking them what’s working, what people like and what trends they’re seeing.”That collaboration extends beyond recovery, allowing operators to share insights on new technology and emerging member preferences, with successful ideas often spreading organically throughout the network.<h2>Redefining the Purpose of the Gym</h2>One of the biggest surprises for the team has been how many members were unfamiliar with recovery tools before Relax and Restore launched.“We assume everybody knows about these things, but we're constantly getting members in every day that don't know about these recovery tools and things that can absolutely change their life and change their workouts and the way that they see results in the gym,” Odegaard said.&nbsp;By educating members through staff training, in-club materials and trial periods, the team has reframed the gym as a place not just to push harder, but to feel better leaving than when you arrived.“Everyone looks at the gym as hard work,” Bergeson said. “Now we can say, yes, you come in and work hard, but let’s take care of your body too. That longevity aspect changes how people experience the gym.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

image of  Dana Odegaard and Brent Bergeson Fitness Premier 24/7 Clubs Minooka, Coal City and Morris.

Operating partners Dana Odegaard and Brent Bergeson are redefining what it means to be a local gym with Relax and Restore suites. These wellness-focused upgrades are driving retention and growth.

Relax and Restore: How Fitness Premier’s Grundy County Clubs Are Expanding From Fitness to Full-Body Wellness

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SARASOTA, Fla.&nbsp;—&nbsp;<a href="https://ownafitnesspremier.com/">Fitness Premier 24/7 Clubs</a> has opened in Florida for the very first time with a new location in Sarasota under the leadership of new franchise owner Dani Stiegelmeyer. With a strong background in fitness, sports and marketing, Stiegelmeyer is excited to bring&nbsp;<a href="https://1851franchise.com/fitness-premier/info">Fitness Premier’s</a> community-focused approach to Florida for the first time.&nbsp;The gym is located at 3530 Clark Road, just outside Gulf Gate Estates in South Sarasota. It’s conveniently situated less than 10 minutes from Siesta Key Beach and 10 to 15 minutes from the UTC District and University Parkway. Nearby landmarks include the intersection of Beneva Road and Clark Road, with easy access from U.S. Route 41. Hours of operation will be Monday through Friday from 8 a.m. to 8 p.m., Saturday from 9 a.m. to 4 p.m., and Sunday from 9 a.m. to 2 p.m. The gym can be reached at 941-298-0823.&nbsp;"I've lived in Sarasota for a while now, around five years, and I've been in the gym for a long time,” Stiegelmeyer said. “That location is honestly such a prime spot — it's beautiful. Sarasota is one of my favorite places I've lived so far. I actually used to work right across the street, so I know the area and all the businesses really well.”As Stiegelmeyer and her team prepare for the opening, updates to the space are well underway. Fresh paint and design changes are being finalized, and she is eager to transform the gym into a space that reflects Fitness Premier’s signature clean and welcoming style.Fitness Premier’s strong corporate support and emphasis on transparency stood out to Stiegelmeyer when choosing to join the brand. She also points to unique features that set Fitness Premier apart from other local gyms, including user-friendly technology at the front desk and the&nbsp;<a href="https://fitnesspremierclubs.com/fitwave-club/">fitWAVE group training program</a>, which offers small group sessions that blend the benefits of personal training with a community atmosphere.“fitWAVE is really cool to see because you don't get that at a lot of other places,” she said. “Usually you’re either by yourself or it's one-on-one with a trainer. You might have classes elsewhere, but not smaller, personal training groups like this.”Building a sense of community is a major priority for Stiegelmeyer, who views fitness as an important part of life for busy professionals, parents and business owners alike. She hopes to create a welcoming space where members feel connected not just by their workouts, but by the shared experiences of everyday life. “We're all in this together,” she said.In the short term, Stiegelmeyer’s focus is on ensuring a smooth opening and making sure every member feels confident and comfortable from day one. Long term, she has her sights set on expansion. “We would like to, down the road, have more than one,” she said.&nbsp;Ahead of the opening, Stiegelmeyer and her team are planning presale membership opportunities and considering options like a hard hat tour to give prospective members a sneak peek of the renovations. The goal is to show the community the transformation and invite them to be part of something new and exciting.The Sarasota Fitness Premier 24/7 Club will deliver a personalized, supportive fitness experience designed to empower members and strengthen community ties. Ready to take the first step? Call 941-298-0823 or click&nbsp;<a href="https://fitnesspremierclubs.com/locations/sarasota/membership-payments-sarasota/">here</a> to find a membership that fits your lifestyle.About Fitness Premier 24/7 ClubsFitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit&nbsp;<a href="https://ownafitnesspremier.com/.">https://ownafitnesspremier.com/.</a>&nbsp;

Local entrepreneur Dani Stiegelmeyer leads the brand's Sunshine State debut, bringing Fitness Premier's clean, community-first gym experience to the Gulf Coast.

How Fitness Premier 24/7 Clubs Promises Holistic Wellness Solutions for Everybody

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