How Fitness Premier 24/7 Clubs Promises Holistic Wellness Solutions for Everybody

The most important step toward making a healthy change is the first one. That is why, once members take the first step of signing up, Fitness Premier 24/7 Clubs, the boutique fitness brand with 19 gyms across the country, helps them with everything they need to take it from there, no matter their schedule, budget or location. And with both physical and mental health more top-of-mind than ever following the pandemic, this holistic approach to wellness is catching on fast. 

“It is all about celebrating the fact that you made it through the door,” said Jason Markowicz, CEO of Fitness Premier. “As the market is saturated with generic and low-quality options, there is a growing demand for exceptional fitness facilities that cater to diverse needs and preferences. We are here to fill that need.”

The Growing Demand for Wellness

As of 2023, the gym, health & fitness clubs industry is worth $30.8 billion. On average, Americans pay $52 for a gym membership and 62% of Americans believe their health is more important to them than before the pandemic.

“People prioritize health and wellness now more than ever, and the fitness industry is here to stay,” said Markowicz. “With increasing awareness of the importance of an active lifestyle, both Millennials and families are seeking high-quality fitness experiences.”

As the world has reopened since the pandemic, people are also becoming more and more interested in their mental health, not just physical health. 

“People have pivoted from coming to us saying, ‘I want to look a certain way,’ or, ‘I want to be skinny or fit.’ Now we get people coming to the gym saying, ‘I want to be healthy,’ and, ‘I want to be more active.’ Obviously, working out can still achieve those looks-based goals, but that isn’t the driving force like it used to be,” said Emily Janssen, who is both a franchisee and the Growth Development Officer for Fitness Premier. “People are also much more aware of the many mental health and immune system benefits to working out.”

Fitness Premier franchisees are able to meet that demand by opening a truly holistic wellness club in the communities they serve, Markowicz says. Some Fitness Premier franchisees are adding relax and restore sections to their gyms. One franchisee has added a sauna, soothing music and relaxing chairs where people can go to regroup after their workout. More people are trying to take the time to address their wellness needs on a mutli-faceted level, and Fitness Premier is working to accommodate that. 

Why Fitness Premier Caters to Every Client or Community

Fitness Premier has a membership option to fit everyone based on schedule, budget, location and classes, offering full access to the facilities 24 hours a day, 7 days a week. And while other boutique fitness clubs focus on one core service, Fitness Premier reaches a wide range of needs, offering everything from group workouts, team training, personal training, nutritional coaching, cardio and strength equipment, child care, recovery, hydromassage, cryotherapy, saunas and more. 

Fitness Premier 24/7 Clubs locations have hydromassage therapy beds, saunas, tanning beds and kids clubs — all included within the price. “You get the amenities you’d expect with a big-box gym membership with the community and service you’d expect from a boutique studio,” said Markowicz. “It’s really the best of both worlds.”

And the brand is also careful about which communities it enters, specifically placing its locations in smaller tertiary markets. The average community size where a Fitness Premier goes has between 15,000-20,000 in total population in a 5 mile radius. 

“We typically go into smaller towns that have never really had a full service gym. We fully engage with the community and support them in all of their fitness needs,” said Eric Greenhill, multi-unit owner with six Fitness Premier 24/7 Clubs locations. “With 14 of our 18 locations we were first to market in smaller farming communities with 7,000 to 10,000 people. There's not really competition, so we get to be the focus of fitness through those small towns.”

It’s not just familiarity and a close-knit atmosphere that the brand offers. The staff helps keep members accountable to their fitness goals, offers nutrition advice and works alongside people in their fitness and wellness journey. 

“When they sign up, they mark down what their goals are for frequency,” said Greenhill. “So we check in on them frequently, if we see they aren’t coming in as much as they committed to. It’s great for retention. If they're gonna take the time to sign up and pay every month, the least we can do is take the time to understand their fitness needs and help them in every way we can.”

Overall, the Fitness Premier brand stands out by ensuring clients achieve tangible results — members have lost over a combined 10,000 pounds. “The programs and people, as well as the look and feel and the decor, are a step above the competition, especially in smaller markets where clients aren’t accustomed to exceptional fitness centers,” said Markowicz.

Why The Future Is Bright for Fitness Premier 24/7 Clubs

With so much demand in markets all over the country, the Fitness Premier team is looking to open 50 units over the next three years in areas like the Midwest, North Carolina and Georgia.

Fitness Premier has also continued to innovate with new technology to create a better experience for the customer, including the roll out of self-serve kiosks. When a non-member approaches one of the 42-inch screens, they will be asked what sort of exercises they are interested in, and then be shown the different amenities Fitness Premier 24/7 Clubs offers. They can then click and watch a short video, and based on what they selected, the kiosk will suggest the best membership for them out of the three tiers offered. They also allow current members to update, freeze, cancel or find information about their account, right from the kiosk.

This kiosk technology is just one of the many ways Fitness Premier has adapted to the changing needs of today’s fitness industry, Markowicz says. 

“Fitness Premier 24/7 Clubs is built to answer a growing need for quality and diverse workout and wellness options in small towns all over the country,” said Markowicz. “At the end of the day, the Fitness Premier community is dedicated to motivate, educate and inspire the communities they serve.”

The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $279,849 to $575,499, including a $39,999 franchise fee. For more information, visit: https://1851franchise.com/fitforyoufranchising/info