Follow These Tips To Develop a Premier Franchise Sales Website

Any franchisor is only as good as the franchisees they are partnered with. Fostering these partnerships is something attained over time, but selling these partnerships in the beginning is often the job of a great franchise sales website. Digital sales are more common than ever, and as more people look online for investment opportunities, a well-designed sales website can be the difference between a stagnating brand and loads of investment interest.

Designing these sites is a tough task; it takes a sales strategy to sell the people who will eventually yield business sales of their own.

Generating franchise leads is best accomplished through a collection of web design strategies, ranging from ease of accessibility, to visual appeal, to the transparency that a brand can immediately showcase. Here are some of 1851’s greatest tips for luring in potential investors through web sales design.

Features

Content will always reign supreme when separating some elite franchise websites from some basic ones. All the custom curation in the world will only go so far without business substance behind it, so investing time in some features or specified blog posts can do wonders for people who really know what they are looking for. A good website can sell outsiders, but some great content can truly differentiate a sales website.

Accessibility

Desktop and mobile capabilities are just the building blocks toward making sure a sales website is accessible for all. With a wide range of mobile devices and an equally wide range of computer interfaces on the current market, a well-developed website is one that can take all of this in mind and still carry out a great user experience no matter the equipment or platform.

Social Media Integration

A common feature of modern website design is to have links to social media accounts on a business website itself. The same goes the other way around; many social media accounts will link back to a primary website. Developing a level of cohesiveness throughout all of these platforms can create a sense of brand identity, and it can make a company’s online presence look even more cohesive.

Instant Contact

The modern practice of customer service is best served instantaneously; it always was served best that way, but online integration has actually made it a reality. A virtual chat feature or a similar access point can make sure everybody on a franchise sales website gets what they are looking for, which allows a brand to navigate any prospective criticisms. This can also ensure a brand works as quickly as possible with prospective franchisees, which can be a decisive selling point when finalizing a franchise deal.

Easy Form Submission

A franchise sales website will be set in place to collect key information from prospective investors. Having a place to collect this information can make sure a website is serving its purpose, and that no prospective franchisee is left behind if they are looking for a place to leave their information. This might be a basic provision, but it can also be an essential part of staying connected with sources.

Clear Details From a FDD

A prospective franchise investor will have to sift through a Franchise Disclosure Document at some point in their investment process, so they will likely appreciate as much transparency as possible when it comes to information on a website. Simplifying these key details can show the trustworthiness of a franchise brand, and the positive intentions that come with taking care of franchisees.

A Franchisor Masthead

All of the fancy bells and whistles are good to lure in a potential investor, but a few names behind a fancy website can do wonders in ensuring those people are looking at a valid operation. Listing out a few personnel atop the franchisor chain — with contact information — can further expedite the abilities of a franchise sales website. That way, anybody looking toward investing can know the exact people they are working with, and the duties of those that will provide assistance.

This can be dangerous ground that subjects a company to potential spam, however. A productive balance of disclosed information can be a little more advantageous than opening all possible avenues of communication.