Franchise News
Food Delivery Startup Deliveroo Opens Brick-And-Mortar Store in Hong Kong
The online food delivery platform’s customer-facing restaurant will serve online orders and in-store customers.
Following the example of e-commerce sites like Amazon and Alibaba, online food delivery platform Deliveroo has ventured into the realm of brick-and-mortar.
According to CNBC, the startup that was recently valued at $2 billion has launched the Deliveroo Food Market, a storefront that is home to five restaurant groups that collectively offer 15 concepts for consumers to choose from. The Food Market’s kitchen will also service online orders as well.
"We find there is an opportunity to bring our online model offline to our customers," Deliveroo GM Brian Lo told CNBC. "Hong Kong is one of the most expensive rental prices, so the pressure on restaurant operators is very high and this model works very well for them."
As Deliveroo becomes the first online food delivery concept to turn to brick-and-mortar to supplement its services, competing platforms will surely be monitoring Deliveroo’s success to assess the value of following its lead. The article noted the startup intends to add a second Food Market location in Singapore next year with further plans for a global rollout if the model is successful.
Read the full story here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
