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The South Carolina-based breakfast and brunch franchise is strategically targeting growth in markets throughout the Southeast. With a new leadership team in place and plans to expand to new territories in Tennessee and Florida in 2019, the brand  is committed to fully supporting its franchisees and has heavily invested in technology, real estate and training programs over the past year in order to do so.

Ricky Richardson’s more recent hire as CEO has outlined a plan for aggressive growth, following the company’s acquisition in March 2018 by WJ Partners, a private investment firm with a background in scaling multi-unit concepts.

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Katie LaTour

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Katie LaTour

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Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.

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