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Foodservice Equipment & Supplies: How Slim Chickens Continues to Grow in the Crowded Chicken Segment
The fast casual chicken chain wants to have 600 stores in the next decade.
Foodservice Equipment & Supplies recently spoke with Slim Chickens COO Sam Rothschild and Co-Founder and CMO Greg Smart to discuss the growing brand, and how the founders' lack of restaurant experience was a positive, not a negative.
Said Smart, "We weren't limited or beholden to any kind of preconceived notions about how a restaurant should run, so we just ran it the way we felt we want to be treated and want to be served. That really led to our cornerstones, our core values of great customer service, great products."
The article goes on to discuss the growth of the Slim Chickens brand within the growing better chicken segment, and centers on the “southern hospitality” of both the restaurant’s layout and service which should help the brand hit its goal of 600 stores in the next decade. Part of Slim Chickens’ successful franchise growth stems from the simplified layout and processes they have put in place.
Said Rothschild, "When we're working with franchisees and they're coming in to look at the concept, they're surprised and delighted by the lack of complexity of what we do. We're very efficient with that space."
Click here to read the original article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
