Footprints Floors Wraps Up the First Half of 2020 By Surpassing the 50-Unit Franchise Mark and Achieving Record-Breaking Sales

Flooring company Footprints Floors was founded during the Great Recession of 2008 with the goal of providing an elevated and sophisticated customer service experience, even in the middle of an economic recession. Now, the essential business has utilized that recession-resistant model to excel during the COVID-19 pandemic and position itself for a successful rest of 2020.

Footprints Floors’ diverse services, which include laminate, tile, stone, vinyl and hardwood installation, as well as floor restoration and refinishing services, increase revenue streams for franchisees. The company sets itself apart from the competition by treating customers like family and connecting with clients on a personal level. This same level of courtesy and strong support extends to the Footprints Floors franchise system. 

Amid the COVID-19 outbreak, Footprints Floors remains an essential business and a robust franchise opportunity thanks to in-demand offerings, significant customer discounts and a low-cost franchise business model. In fact, according to CEO Bryan Park, the flooring franchise has seen a 50% increase in sales over last year as Americans spend more time at home and look to tackle delayed improvement projects. 

“Prices are at an all-time low and schedules are open, so we can make estimates at whatever time the customer wants,” Park said. “The best crews are on standby and eager to get back to work, and our franchisees are all smiles because they don’t have to worry about the bills that concern brick-and-mortar businesses. We’re prepared, and it won’t be hard for us to ramp up business again.” 

To respect customers' personal space and limit unnecessary human interaction, Park has also led Footprints Floors' pivot to free virtual estimates on new projects, which launched on March 23. All the customer has to do is submit a request online or over the phone, schedule a time and prepare for the virtual estimate by ensuring they have a compatible smart device connected to FaceTime, Google Duo or Skype along with a measuring tape. The Footprints Floors consultant will help advise the customer on how to properly measure their floors and send an estimate as soon as it is ready.

“Footprints Floors’ main goal is to help its local community members make the most of their time at home with their families and finally tackle home-improvement projects that have been on the to-do list forever,” said Park. “Footprints Floors is taking additional precautions in order to prevent the spread of the virus, including improved cleaning and sanitizing procedures. Franchisees continue to maintain teams of two to three people and never more than ten, keeping with social distancing recommendations. We also mandated that employees who report an illness seek testing and self-quarantine.”

By pivoting operations, offering enticing customer deals and following health guidelines, Footprints Floors had a record-breaking March, which was shattered by an even better April, which saw an increase in sales of 164% from month-over-month.

Additionally, Footprints Floors added 25 new franchise locations during the first half of 2020, including three with existing franchisees. With this exciting momentum, Footprints Floors surpassed the impressive 50-franchise mark. The brand entered several new markets for the first time, including Indianapolis; Ogden, Utah; Cypress, Texas; Gastonia, North Carolina; Lavonia, Michigan; Gross Point, Michigan; Orlando; Asheville, North Carolina; Fort Worth, Texas; East Atlanta, Georgia; Nashville, Tennessee; and The Woodlands, Texas.

“Taking something that’s defective and fixing it up to make it look beautiful is instant gratification for me,” said Fabio Simoes, the new franchisee responsible for bringing Footprints Floors to Fort Worth-Dallas. “The more I looked into the Footprints Floors opportunity, the more I liked what I saw. Plus, I was excited to join a brand that has been rapidly growing.”

Rapid expansion is a huge part of Footprint Floors’ overall franchise development strategy, and the brand is excited to continue this momentum throughout the rest of 2020. As the company continues to set itself apart as a leader in the flooring segment, Footprints Floors is positioned to thrive.

For more info, visit: https://footprintsfranchise.com/