Franchise News
Forbes: Small Franchise Systems Can Go International Too
The number of units that a brand has shouldn’t be the only determining factor when considering international expansion.
International expansion doesn’t need to be limited to large franchise brands. In fact, according to a recent article in Forbes, growing beyond American borders may be advantageous to some franchise brands, especially if competition in the U.S. is too competitive.
One brand that decided to capitalize on investment opportunities outside of the U.S. is Russo’s. With 30 franchise locations in six states across the country, the brand decided to take the concept overseas. There was potential for growth in international markets given the concept — New York style pizza isn’t available in many foreign countries.
When asked what the most important requirements are for smaller franchises to go international, Anthony Russo, CEO of Russo’s New York Pizzeria and Russo’s Coal Fired Italian Kitchen, told Forbes, “Minimum 20 locations, a good system, strong corporate staff and sufficient working capital.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
