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Despite the ever-evolving nature of the franchise discovery process, one thing remains consistent: personal connections go the farthest in closing a deal. And while digital marketing takes center stage in many brands&#39; lead generation tactics, broker networks remain an incredibly effective means of connecting with qualified leads.&nbsp;

Seasoned former franchisor and current&nbsp;president and CEO of&nbsp;<a href="https://smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a>&nbsp;Steve Beagelman&nbsp;dove into why investing in forming strong relationships with broker networks&nbsp;is a critical bit of strategy for franchise brands of all sizes in <a href="https://www.forbes.com/sites/stevenbeagelman/2019/07/28/why-franchisors-should-invest-in-fostering-strong-broker-relationships/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941#4a2aae746320" target="_blank" rel="nofollow" target="_blank">a recent Forbes column</a>.

Franchise brokers, Beagelman writes, &quot;are facilitators who bridge the gap between franchisors and qualified, interested and serious potential franchisees.&quot;

&quot;A franchisor&rsquo;s goal, ultimately, should be to formulate a strong enough relationship that when a prospect mentions their industry, the consulting broker sends the prospect that franchisor&rsquo;s opportunity first,&quot; he continued. &quot;Doing so is a great way for a franchise brand to get in front of potential franchisees, adding a worthwhile element to a multifaceted lead-generation approach.&quot;

<div>Read the full Forbes article <a href="https://www.forbes.com/sites/stevenbeagelman/2019/07/28/why-franchisors-should-invest-in-fostering-strong-broker-relationships/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-why-franchisors-should-invest-in-fostering-strong-broker-relationships-2710941#4a2aae746320" target="_blank" rel="nofollow" target="_blank">here</a>.&nbsp;</div>

Forbes: Why Franchisors Should Invest in Fostering Strong Broker Relationships

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SMB Franchise Advisors president and CEO and Forbes contributor Steve Beagelman details why franchisors should focus on forming connections with broker networks to get in front of the right candidates.

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