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SMB Franchise Advisors president and CEO and Forbes contributor Steve Beagelman details why franchisors should focus on forming connections with broker networks to get in front of the right candidates.
Despite the ever-evolving nature of the franchise discovery process, one thing remains consistent: personal connections go the farthest in closing a deal. And while digital marketing takes center stage in many brands' lead generation tactics, broker networks remain an incredibly effective means of connecting with qualified leads.
Seasoned former franchisor and current president and CEO of SMB Franchise Advisors Steve Beagelman dove into why investing in forming strong relationships with broker networks is a critical bit of strategy for franchise brands of all sizes in a recent Forbes column.
Franchise brokers, Beagelman writes, "are facilitators who bridge the gap between franchisors and qualified, interested and serious potential franchisees."
"A franchisor’s goal, ultimately, should be to formulate a strong enough relationship that when a prospect mentions their industry, the consulting broker sends the prospect that franchisor’s opportunity first," he continued. "Doing so is a great way for a franchise brand to get in front of potential franchisees, adding a worthwhile element to a multifaceted lead-generation approach."
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About the Author
Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
