Fortune: Burger King’s Cheetos Chicken Fries Are Exactly How They Sound

Cheetos—this time to add variety to their Chicken Fries flavors. According to a recent Fortune article, starting Wednesday, Sept. 14, the burger chain will sell Cheetos Chicken Fries for a limited time at participating restaurants.

The fries cost $2.89 for a nine-piece order and “have a dangerously cheesy outside with and made with juicy white meat chicken inside.”

The classic Chicken Fries first saw major success as a limited-time offer in 2014, and have since become a permanent addition to the menu. Other flavors on the menu include Jalapeno Chicken Fries, Buffalo Chicken Fries, and Fiery Chicken Fries.

In June, Burger King announced they were working with Cheetos for their fried macaroni and cheese bites—dubbed Mac n’ Cheetos.

To stay competitive in the industry, brands must continue to innovate with limited-time offers and can partner with other brands to do so.

See the full article here.