Facebook's Virtual Reality headset will retail for $400 instead of $600 for a six-week period starting Monday, July 10.

The entry fee to Facebook's virtual reality world is about to become much more accessible. According to Fortune, the Oculus Rift headset is taking another price cut in order to encourage more people to give the device a try. It will retail for $400 instead of $600 for a six-week period this summer starting Monday, July 10.   

The article discusses underwhelming sales of VR devices since their launch last year, attributed in part to high costs making the devices less desirable. Facebook will be watching sales carefully during the summer price reduction to evaluate whether the lower cost will be permanent. 

The company has also added additional VR games to their virtual world to make the platform more appealing.  

“Content drives this kind of business. It’s not a fan where you turn it on and it works,” said VP of content, Jason Rubin. 

VR offers a new world of possibilities for businesses. If consumer interest increases during the summer sale, it may evolve into a new space for brands to explore in order to reach their audiences.  

Read the full article here.