Fortune: Instagram Launches Events Channel Featuring User Generated Content

The similarities between Instagram and Snapchat aren’t ending with stories.

According to a recent article from Fortune, Instagram is now adding an “Events” channel to its Explore section that features user videos from specific events. The new tool is customized for every individual user, and show videos for major events based on who a user follows and what photos and videos they like.

This isn’t the first time Instagram has tested out event videos—last year, the app created a special section where users could watch Halloween related videos created by other users. However, this is the first time that Instagram is creating video reels through an algorithm.

Right now, updates for Instagram Events are only available in the U.S. But the brand says it’s planning on rolling the new feature out to the rest of the world soon.

Click here to read the original Fortune article.