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The similarities between Instagram and Snapchat aren’t ending with stories.

According to a recent article from Fortune, Instagram is now adding an “Events” channel to its Explore section that features user videos from specific events. The new tool is customized for every individual user, and show videos for major events based on who a user follows and what photos and videos they like.

This isn’t the first time Instagram has tested out event videos—last year, the app created a special section where users could watch Halloween related videos created by other users. However, this is the first time that Instagram is creating video reels through an algorithm.

Right now, updates for Instagram Events are only available in the U.S. But the brand says it’s planning on rolling the new feature out to the rest of the world soon.

Click here to read the original Fortune article.

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

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