Fosters Freeze Announces Expansion Outside California in Forbes

Brothers Neal and Nimesh Dahya, new owners of Fosters Freeze, a 66-unit burger and soft serve franchise based in California, told Forbes about plans for expansion into Arizona and Nevada. Since the acquisition of the franchise in 2015, the brothers have seen revenue rise annually, including a 20% spike in sales during the last fiscal year, despite the pandemic.

“It made a big impact on our supplies. However, we overcame it, and sales have been up over double-digits due to our store layouts and having walk-up windows,” said Nimesh Dahya.

Fosters Freeze took five years to resume franchising efforts as they relaunched the brand. Neal Dahya told Forbes that they needed to strengthen the brand’s infrastructure and support its current franchises to be successful before it looked to expand. These efforts included remodeling some locations, using updated packaging, introducing a new logo and streamlining the supply chain.

Read the entire article on Forbes here.