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Former Papa John&#39;s CEO&nbsp;John Schnatter&nbsp;made a comment about the&nbsp;National Football League (NFL) players&#39; national anthem protests back in December and fans of the pizza franchise were not happy. A recent <a href="http://www.foxbusiness.com/markets/heres-why-papa-johns-international-inc-shares-fell-11-in-february?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-heres-why-papa-johns-international-inc-shares-fell-11-in-february-2705872" target="_blank" rel="nofollow" target="_blank">Fox Business article</a>&nbsp;reported that the brand&#39;s shares fell from&nbsp;$64.89 in January to&nbsp;$57.74 last month.&nbsp;

&quot;We know our potential is so much greater than our results, and we are taking significant steps to reinvigorate our record of profitable growth and value creation,&quot; said new CEO&nbsp;Steve Ritchie in the Q4 earnings release. &quot;Actions are underway to improve our brand proposition, how we connect with customers, and how we operate at the unit level.&quot;

Due to the polarizing effect social issues have, especially&nbsp;nowadays, it more important than ever for brands to be mindful of how they position themselves to the consumer.&nbsp;

<a href="http://www.foxbusiness.com/markets/heres-why-papa-johns-international-inc-shares-fell-11-in-february?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-heres-why-papa-johns-international-inc-shares-fell-11-in-february-2705872" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full story.&nbsp;

Photo courtesy of <a href="https://www.facebook.com/papajohnsus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-heres-why-papa-johns-international-inc-shares-fell-11-in-february-2705872" target="_blank" rel="nofollow" target="_blank">Papa John&#39;s Facebook page</a>.&nbsp;

Fox Business: Here's Why Papa John's International, Inc. Shares Fell 11% in February

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The pizza franchise continues to see negative effects from comments made by their former CEO. 

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Fox Business: Here's Why Papa John's International, Inc. Shares Fell 11% in February

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