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<p>
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<span style="background-color:transparent">In an effort better understand their customers and in turn, boost sales, retailers like Walgreens, Kroger, Guess and Ralph Lauren have recently begun implementing facial recognition technology in their brick-and-mortar stores. </span></p>

<p><a href="https://www.foxbusiness.com/retail/retailers-chasing-amazon-with-secret-technology-tool?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-retailers-are-adopting-facial-recognition-technology-to-better-understand-consumer-habits-2709296" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"><span style="background-color:transparent; color:rgb(17, 85, 204)">The emerging trend was discussed in a recent Fox Business segment</span></a><span style="background-color:transparent">, which explains that retailers are harnessing the technology to compete with Amazon by learning patterns to predict how a customer may behave and ultimately keep them shopping longer. The software can detect age, gender and even mood, the video explains.</span></p>

<p><span style="background-color:transparent">While the technology is still in its preliminary usage stage, it&rsquo;s reasonable to expect more brick-and-mortar businesses, including franchise brands, to adopt the trend to stay relevant in the increasingly competitive and ever-changing retail space.</span></p>

<p><a href="https://video.foxbusiness.com/v/6007797303001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fox-business-retailers-are-adopting-facial-recognition-technology-to-better-understand-consumer-habits-2709296#sp=show-clips" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"><span style="background-color:transparent; color:rgb(17, 85, 204)">Watch the full Fox Business segment here</span></a><span style="background-color:transparent">. </span></p>

Fox Business: Retailers are Adopting Facial Recognition Technology to Better Understand Consumer Habits

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Brick-and-mortar retailers like Walgreens and Kroger are using the technology to stay competitive with the likes of Amazon.

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Fox Business: Retailers are Adopting Facial Recognition Technology to Better Understand Consumer Habits

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