Franchise News
Fox Business: Retailers are Adopting Facial Recognition Technology to Better Understand Consumer Habits
Brick-and-mortar retailers like Walgreens and Kroger are using the technology to stay competitive with the likes of Amazon.
In an effort better understand their customers and in turn, boost sales, retailers like Walgreens, Kroger, Guess and Ralph Lauren have recently begun implementing facial recognition technology in their brick-and-mortar stores.
The emerging trend was discussed in a recent Fox Business segment, which explains that retailers are harnessing the technology to compete with Amazon by learning patterns to predict how a customer may behave and ultimately keep them shopping longer. The software can detect age, gender and even mood, the video explains.
While the technology is still in its preliminary usage stage, it’s reasonable to expect more brick-and-mortar businesses, including franchise brands, to adopt the trend to stay relevant in the increasingly competitive and ever-changing retail space.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
