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Franchise Business Review, the franchising industry’s leading market research firm, launched a series of articles highlighting advice from franchisors who know what it takes to succeed. In its most recent installment, the company addresses how to improve a brand's overall performance in addition to attracting better candidates and closing deals with the right local owners.

Their advice includes providing the right support as a franchisor, identifying ideal local owners for a specific concept and knowing how to convert qualified leads into successful franchisees.

Click here to read the full report.

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Cassidy McAloon

About the Author

Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

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