Franchise Deep Dive: Big Frog Custom T-Shirts & More Franchise Costs, Fees, Profit and Data

Founded in 2008, the brand has grown to over 75 locations across the U.S. and Canada, driven by a commitment to community involvement and franchisee success.

By Erica InmanStaff Writer

8:08AM • 08/30/24

LAST UPDATED: August 2024

FRANCHISE WEBSITE: https://bigfrogfranchise.com/why-big-frog/

NUMBER OF LOCATIONS: 75+

REPORTED COST TO GET IN: $126,630 - $219,434

REPORTED ROI (Item 19): $546,756 (average gross revenue for 2022)

Big Frog Custom T-Shirts & More is a manufacturing retail franchise specializing in custom apparel, offering franchisees a low-overhead, recession-resistant business model with multiple revenue streams.

How Many Big Frog Custom T-Shirts & More Locations Are There?

Big Frog Custom T-Shirts & More was founded in 2008 by visionaries Leeward Bean, Tina Bacon-DeFrece, Ph.D., and Ron DeFrece in Clearwater, Florida. The brand started with a single retail store that quickly became a local favorite due to its innovative custom t-shirt printing concept. Encouraged by this early success, the founders expanded the brand through strategic franchising.

Over the years, Big Frog has grown into a nationwide franchise network with over 75 locations across the United States, and has recently expanded into Canada.

What Is Big Frog Custom T-Shirts & More’s Business Model?

Big Frog Custom T-Shirts & More operates as a light manufacturing retail business with a focus on the custom apparel decorating industry. The franchise offers an appealing business model with multiple revenue streams, including both B2B and B2C channels. Franchisees benefit from low overhead costs, minimal employee requirements, and daylight operating hours, making it an efficient and scalable business.

Big Frog supports its franchisees with comprehensive training, marketing, and financial guidance, emphasizing a community-oriented approach that includes fundraising opportunities and local cause support.

How Much Can Big Frog Custom T-Shirts & More Franchise Owners Make?

According to the brand's 2023 Franchise Disclosure Document (FDD), average gross revenue for Big Frog Custom T-Shirts & More locations open for the entirety of 2022 was:

Top Third (21 Stores): $895,150
Middle Third (22 Stores): $497,270
Lower Third (22 Stores): $292,321
Average Gross Revenue for 65 Stores: $546,756

How Much Does It Cost To Open Big Frog Custom T-Shirts & More?

The total initial investment necessary to begin operation of a franchise with Big Frog Custom T-Shirts & More ranges from $195,934 to $219,434 for a standard location and $126,630 to $175,266 for an express location. These costs break down as follows:

All Locations

Training Travel Expenses: $2,000 - $3,500
Insurance: $1,667 - $2,667
Professional Fees: $1,667 - $2,667
Franchise Opening Costs: $1,000 - $2,000

Standard Locations

Initial Franchise Fee: $39,500
Lease Deposits & Store Build Out: $10,000 - $51,000
Equipment, Furniture & Fixtures: $66,500 - $104,500
Computer System & Software: $13,200 - $16,500
Signs: $3,500 - $5,500
Office Supplies: $2,000 - $5,600
Opening Inventory: $4,900 - $6,000
Promotional & Advertising (3 Months): $10,000
Additional Funds (3 Months): $40,000 - $42,000

Express Locations

Initial Franchise Fee: $13,500
Lease Deposits & Store Build Out: $3,300 - $28,600
Equipment, Furniture & Fixtures: $54,150 - $56,900
Computer System & Software: $9,446 - $10,832
Signs: $1,500 - $4,500
Office Supplies: $1,500 - $5,600
Opening Inventory: $2,400 - $5,000
Promotional & Advertising (3 Months): $4,500 - $7,500
Additional Funds (3 Months): $30,000 - $32,000

What Is the Franchise Fee for Big Frog Custom T-Shirts & More?

According to the 2023 FDD, the franchise fee required to begin operation of a franchise with Big Frog Custom T-Shirts & More is $39,500 for the first standard franchise and $22,650 for each additional standard franchise. The initial fee for an express franchise is $13,500.

Who’s On Big Frog Custom T-Shirts & More’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Big Frog Custom T-Shirts & More?

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