Franchise Deep Dive: P-FIT | The Platinum Standard of Fitness Franchise Costs, Fees, Profit and Data

LAST UPDATED: June 2024

FRANCHISE WEBSITE: https://pfitfranchise.com/    

NUMBER OF LOCATIONS: 4

REPORTED COST TO GET IN: $155,500 - $370,000

REPORTED ROI (Item 19): N/A

P-FIT | The Platinum Standard of Fitness is a fitness franchise that aims to combat the obesity crisis and revolutionize the fitness industry by offering comprehensive group personal training sessions, proprietary supplements, nutrition coaching and technical assessments.

How Many P-FIT | The Platinum Standard of Fitness Locations Are There?

The first corporate P-FIT gym opened its doors in 2016 in Fort Myers, Florida. However, the brand quickly realized it needed more locations to keep up with demand so it began franchising in 2020.

Although P-FIT only has four locations currently up and running, it is registered in 38 states and plans to expand into more regions. Rather than simply pursue rapid growth, P-FIT is focused on finding the right, well-qualified partners to help with its expansion in Florida and throughout the Southern U.S.

What Is the P-FIT | The Platinum Standard of Fitness Business Model?

P-FIT is driven by a mission of combating the obesity crisis and revolutionizing the fitness landscape by offering comprehensive fitness solutions. In addition to emphasizing physical transformations, the brand also strives to instill self-belief and promote a culture of health and well-being. Here are some of the key elements of P-FIT’s business model: 

• Comprehensive Support. P-FIT provides comprehensive support to franchisees, including advanced training, complete systems for marketing and operations, professional marketing support and culture systems for team development. 
• Mission-Driven Approach. P-FIT's focus is on transforming lives, making a community impact, offering cutting-edge fitness solutions and creating an empowering environment for both franchisees and clients.
• Community and Culture. P-FIT emphasizes the importance of community and culture in its business model. Franchisees are part of a strong community of studio owners, trainers and members who support each other in reaching their goals.
• Core Values. P-FIT operates based on its core values of continuous learning and improvement, overdelivering, holding oneself to a higher standard, and always striving to win.

P-FIT offers a variety of programs for clients aimed at helping them achieve their fitness goals. These programs include:

• Comprehensive Group Personal Training Sessions. P-FIT offers group personal training sessions designed to provide clients with personalized attention and guidance in a group setting. These sessions include a mix of cardio, strength training and flexibility exercises tailored to the needs of individual clients.
• Proprietary Supplements. P-FIT provides clients with proprietary supplements designed to support their fitness goals. These supplements may include protein powders, vitamins or other nutritional supplements aimed at enhancing performance, recovery and overall health.
• Nutrition Coaching: P-FIT offers nutrition coaching services to help clients develop healthy eating habits and make sustainable lifestyle changes. Nutrition coaching may include personalized meal planning and dietary guidance to help clients achieve and maintain their desired results.
• Technical Assessments: P-FIT conducts technical assessments to evaluate its clients' fitness levels and identify areas for improvement. These assessments can range from a measurement of a client’s body composition to tests of strength, flexibility and/or cardiovascular fitness.

How Much Can P-FIT | The Platinum Standard of Fitness Owners Make?

P-FIT does not publicly provide information about the financial performance of its franchises. 

How Much Does It Cost to Open a P-FIT | The Platinum Standard of Fitness Franchise?

The initial investment is $155,500 - $370,000, according to Entrepreneur. The franchise FAQ states that franchisees can expect an annual royalty of 6% initially and 5% if they have three or more locations.

What Is the Franchise Fee for P-FIT | The Platinum Standard of Fitness?

The franchise fee is $40,000 per location, with an additional marketing fee of $1,500 to $5,000. 

Who Are the Leaders of P-FIT | The Platinum Standard of Fitness?

• Kelly Nash - Co-Founder and CEO
• Christian Sorpassa - Franchise Manager

What Helpful Articles Can I Read to Learn More?

• P-FIT Franchise FAQ
• Start a  P-FIT | The Platinum Standard of Fitness Franchise in 2024
• The Culture of P-Fit

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

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