Franchise Deep Dive: Sonic Drive-In Franchise Costs, Fees, Profit and Data

Sonic Drive-In offers a unique franchise opportunity with its nostalgic drive-in service, diverse menu, efficient operational model and strong support system, making it appealing to both customers and franchisees.

By Victoria CampisiStaff Writer

8:08AM • 07/27/24

LAST UPDATED: July 2024

FRANCHISE WEBSITE: https://sonicfranchising.com/

NUMBER OF LOCATIONS: 3,500+

REPORTED COST TO GET IN: $1,714,200 - $3,370,900

REPORTED AVERAGE REVENUE: $1,609,000

Sonic Drive-In is an American drive-in fast-food restaurant franchise that is known for its retro theme, with customers ordering food from their cars and having it delivered by carhops. The menu includes a variety of items such as hamburgers, hot dogs, chicken sandwiches and breakfast items, along with a wide selection of drinks, including signature Slushes and milkshakes.

The franchise is a subsidiary of Inspire Brands, which also owns other popular chains like Arby's and Buffalo Wild Wings.

How Many Sonic Drive-In Locations Are There?

Founded in 1953 by Troy Smith, the first Sonic location was in Shawnee, Oklahoma. Today, there are over 3,500 locations around the United States.

What Is the Sonic Drive-In Business Model?

Key features of the Sonic Drive-In business model include:

Drive-In Service: Customers order from their parked cars and have their food delivered by carhops, often on roller skates, enhancing the nostalgic and personalized service experience. Each parking stall is equipped with an intercom system where customers can place orders directly from their vehicles.

Diverse Menu Offerings: Sonic is famous for its wide variety of customizable drink combinations, including Slushes, milkshakes and flavored soft drinks. The food menu includes breakfast, lunch, dinner and snack items available all day, allowing customers to order any item at any time.

Operational Efficiency: The drive-in format reduces the need for large dining areas and extensive interior space, lowering real estate and operational costs. Additionally, Sonic places emphasis on quick service and efficient food preparation to cater to on-the-go customers.

Support for Franchisees: Sonic offers comprehensive support systems for franchisees, including training, marketing assistance and operational guidance.

Nostalgic Experience: The brand’s nostalgic 1950s drive-in theme appeals to a wide range of customers, from those seeking a nostalgic experience to new generations looking for something unique.

How Much Can Sonic Drive-In Franchise Owners Make?

In 2022, the average revenue per standard unit was $1,609,000, according to the 2023 Franchise Disclosure Document (FDD).

How Much Does It Cost To Open a Sonic Drive-In Franchise?

The initial investment required to open a Sonic Drive-In location ranges from $1,714,200 to $3,370,900. Other fees include:

Royalty Fee: 5% of gross sales.
Advertising Fee: 3.25% (minimum) of gross sales.
Brand Fee: 0.9% of gross sales.
Technology Fee: 0.25% of gross sales.

What Is the Franchise Fee for Sonic Drive-In?

The franchise fee is $45,000, which is due at the signing of the license agreement.

Who’s on Sonic Drive-In’s Leadership Team (Inspire Brands)?

What Helpful Articles Can I Read to Learn More About Sonic Drive-In?

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