1851

Michigan native Scott Marcus began his professional journey as a real estate lawyer before transitioning from practicing law to helming his own real estate development business. A longtime fitness fan, Marcus always took care to work out while traveling, and on a trip to Ft. Lauderdale in 2013, he stepped into an Ellen’s Ultimate Workout Gym, owned by Orangetheory Fitness Co-Founder Ellen Latham. While traveling to Phoenix a year later, he happened upon a studio that looked similar, but with orange lights and a different name—Orangetheory Fitness. Marcus spoke with the owner and learned that Ellen’s had become Orangetheory and that he was visiting the fitness franchise’s third location. By the time the brand hit about 50 units, Marcus found himself thinking: “If I don’t bring it to Michigan, someone else will,” and he signed on with Orangetheory Fitness.&nbsp;But he wasn’t done yet; by the end of his training week in Ft. Lauderdale, Marcus had signed on as the Area Developer for the entire Michigan market. He opened his first Orangetheory in Canton in March 2014. While he’s sold that location, Marcus currently owns and operates six locations, with plans for an additional four to be launched by the end of the year.1851: Tell us about yourself and your background.Marcus: I’m 44 years old. I grew up in Michigan and graduated from the University of Michigan before attending law school at Wayne State Law School in Detroit. I began practicing as a real estate attorney, but after my first year, I decided that being the client was more exciting than being the lawyer, so I went out and started a commercial real estate development company called RSM Development. I’ve built up that portfolio to about 3,500 apartments and 1 million square feet of commercial office and residential space.&nbsp;Additionally, I’m the Area Developer in Michigan for Orangetheory Fitness. I opened my first location about five years ago. We’re now up to 19 units in Michigan, of which I own six. And then we’re opening another three to four this year, and I’ll own two of those, so I’ll be up to eight owned locations at that point and will have developed 23 locations.&nbsp;In Michigan and around the country, the brand has exploded. Between loving the workout and loving our employees and members, it’s been fantastic. I’m on the franchise advisory council (FAC) and other operation committees that work with corporate—I like to be really involved.By the end of this year, I’ll be up to about 22-23 locations in Michigan. By the end of next year, it should be 25 to 26. Many of these are in the Detroit suburbs, but we also have expanded to Holland, Ann Arbor, East Lansing and Grand Rapids and those studios are doing great—we’re really looking all over the state, not just in the Detroit metro area.1851: What were you doing before working with Orangetheory Fitness?Marcus: I was first a practicing real estate lawyer, then a real estate development professional. I still work in real estate development while working with Orangetheory Fitness.1851: How did you find out about Orangetheory Fitness?Marcus: I first visited a gym location, Allen’s (before it was Orangetheory), in Ft. Lauderdale. My wife and I went there three or four times the week of our vacation. Then I traveled to Phoenix about a year later and walked into a gym; it was the grand opening of Orangetheory’s third store. We met the owner that day and said, “Wow, this is cool, and it looks like this place in Florida we went to.” He explained it was Allen’s and then Allen’s became Orangetheory.&nbsp;After that, I followed the brand and visited studios whenever I was in a city that had one. Then once the brand hit around the 50- to 70-studio mark, I thought, “If I don’t do it, someone else will,” so I contacted the brand and went off to franchise training in Ft. Lauderdale. After listening to the leadership team, I ended up buying the entire state of Michigan at the end of the week. I was sold based on what I learned that week and where I knew they were headed with the brand.&nbsp;1851: What stood out to you about Orangetheory Fitness?Marcus: Three things stood out to me. First was the uniqueness of the concept—at the time, there was nothing like it. I had personally done the workouts and loved it. So, if I loved it, I felt like I could represent the common consumer well. The second thing is the technology, which truly sets us apart; and the third thing is the leadership team. From a corporate standpoint, coming from a different franchise brand, the OTF team really knows how to grow a franchise.That’s what I thought when I signed on—and I was right.1851: What makes Michigan the perfect market for Orangetheory Fitness? Marcus: The market happens to be very active. We’re not a Boulder, Colorado, but we’re still active, and employment is really good right now. People are willing to spend on a really great product—and people really love our technology and enjoy having access to a premium brand.&nbsp;

Franchise Development Leaders: Orangetheory Fitness Area Developer Scott Marcus

1851 Franchise

The lawyer-turned-real estate professional-turned-Orangetheory area developer has even more growth on the docket.

franchise-development-leaders-orangetheory-fitness-area-developer-scott-marcus

BooXkeeping

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

from-ice-cream-to-income-streams-how-greg-cox-found-his-sweet-spot-with-booxkeeping

Children's Lighthouse

Children’s Lighthouse Named Among America’s Best in Customer Service by Newsweek

childrens-lighthouse-named-among-americas-best-in-customer-service-by-newsweek

KLA Schools

How KLA Schools Is Redefining Early Childhood Education Through a Hands-On, Academically-Rich Approach

how-kla-schools-is-redefining-early-childhood-education-through-a-hands-on-academically-rich-approach

Why Tennessee Is a Strategic Growth Market for Children’s Lighthouse

why-tennessee-is-a-strategic-growth-market-for-childrens-lighthouse

Comfort Keepers

Comfort Keepers Eyes Salt Lake City for Expansion: Meeting the Rising Demand for In-Home Senior Care in Utah

comfort-keepers-eyes-salt-lake-city-for-expansion-meeting-the-rising-demand-for-in-home-senior-care-in-utah

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Franchise Development Leaders: Orangetheory Fitness Area Developer Scott Marcus

MORE STORIES LIKE THIS