Franchise News
Franchise Dictionary Magazine: Two Truths and a Lie
SMB Franchise Advisors Director of Brand Development and Marketing Dawn Abbamondi uses a simple game to distinguish the do’s and don’ts of franchise ownership.
In the latest issue of Franchise Dictionary Magazine, SMB Franchise Advisors Director of Brand Development and Marketing Dawn Abbamondi plays the game ‘Two Truths and a Lie’ to exemplify the ways in which a franchisee can be successful in any new franchise.
Abbamondi’s truths? Be willing to adapt to the franchise practices and keep learning. “Accept that the franchisor knows the procedures that will lead to success,” Abbamondi writes. “ Follow the system, use the processes, and be a team player.”
The lie? Guaranteed success. This misconception, Abbamondi emphasizes, is when new franchise owners believe the franchisor has done everything to guarantee success. “No one can start a business, ignore it and achieve success. The same holds true for investing in a franchise,” she writes.
Read the full article here.
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