1851

1851: What&#39;s the number one thing franchisees are looking for in the conversations that you&#39;re having with prospects?

Ben Woodruff, VP Development at <a href="https://woopsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-forecast-ben-woodruff-of-woops-2710433" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">WOOPS!</a>: There are really two main buyers for us: an investor seeking ROI, or someone who cares about the mission. We have a passion-driven brand, and a lot of our candidates love confections, baking, macarons and the caf&eacute; environment.&nbsp;

1851: Do you have an ideal franchisee in your system, and what are their qualities?&nbsp;

Woodruff: We have a lot of great franchisees. The ideal one for us is someone well-capitalized, with a business background. They have leadership qualities,the&nbsp;ability to scale and build a team, and hire properly. Our franchisees aren&rsquo;t really working behind the counters, they are focused on growth and development. We do tons of events and non-retail things like pop-up carts, so the ideal franchisee is someone willing to get out in the community.

1851: What&#39;s the biggest challenge facing franchise development right now and how are you overcoming it?&nbsp;

Woodruff: <a href="https://1851franchise.com/three-reasons-we-re-still-experiencing-a-bull-market-2707632" style="text-decoration-line:none" target="_blank">The economy.</a> We&rsquo;re competing with the stock market and the employment market. To overcome it, we are selling the shit out of our brand. Sometimes you can&rsquo;t win the battle, but with our brand and all of the opportunities to generate revenue outside of the retail location, that&#39;s a big selling point. If they don&#39;t have the best location on the planet, they can buy four pop-up carts and run those all over town, they don&rsquo;t need to keep opening stores. They enjoy the ability to grow and not be tied to the retail store.

1851: Why should franchisees invest in your industry and in your brand specifically, and why should they invest now?

Woodruff: It&rsquo;s non-retail, and we&rsquo;re growing. French macarons are gaining in popularity. You think you see them everywhere, but to get decent ones, most markets are highly fragmented and highly underserved, creating a great opportunity for franchisees.

Ben Woodruff | Franchise Forecast | 1851 Franchise

1851 Franchise

1851 caught up with the franchise development professionals of various brands to learn more about the state of the industry and their predictions for the year ahead.


Franchise Forecast: Ben Woodruff of WOOPS!

franchise-forecast-ben-woodruff-of-woops

BooXkeeping

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

from-ice-cream-to-income-streams-how-greg-cox-found-his-sweet-spot-with-booxkeeping

Children's Lighthouse

Children’s Lighthouse Named Among America’s Best in Customer Service by Newsweek

childrens-lighthouse-named-among-americas-best-in-customer-service-by-newsweek

KLA Schools

How KLA Schools Is Redefining Early Childhood Education Through a Hands-On, Academically-Rich Approach

how-kla-schools-is-redefining-early-childhood-education-through-a-hands-on-academically-rich-approach

Why Tennessee Is a Strategic Growth Market for Children’s Lighthouse

why-tennessee-is-a-strategic-growth-market-for-childrens-lighthouse

Comfort Keepers

Comfort Keepers Eyes Salt Lake City for Expansion: Meeting the Rising Demand for In-Home Senior Care in Utah

comfort-keepers-eyes-salt-lake-city-for-expansion-meeting-the-rising-demand-for-in-home-senior-care-in-utah

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Before You Franchise: Answers to the Top 5 Questions of Franchisors-To-Be

questions-before-franchising-business

Top 25 Franchise Marketing Leaders: Jack Mashini — Co-Founder, Wing Snob

top-25-franchise-marketing-leaders-jack-mashini-co-founder-wing-snob

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchise Forecast: Ben Woodruff of WOOPS!

MORE STORIES LIKE THIS