1851

When companies grow, they invest a great deal of time and resources into recruiting new entrepreneurs into their system. While fresh talent and ideas are always valuable assets for growth, one of the easiest and most efficient ways to expand is internally, with partners who are already involved and know the ins and outs of the business.“First and foremost, the quickest way for any franchise system to grow is via current franchisees,” explains&nbsp;<a href="https://www.linkedin.com/in/michael-mabry?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-goal-setting-part-2-how-to-evaluate-internal-franchisee-growth-2719911" target="_blank" rel="nofollow">Michael Mabry</a>, president of&nbsp;<a href="https://bestbreakfastfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-goal-setting-part-2-how-to-evaluate-internal-franchisee-growth-2719911" target="_blank" rel="nofollow">Famous Toastery</a>, a 25-plus-unit breakfast and brunch franchise.&nbsp;Mabry offered a few tips for how to grow a franchise internally.<h4>It’s Not Just What They Offer You&nbsp;</h4>One thing that some brands fail to do is consider how a franchise system is a mutual relationship. The question some companies focus on during franchise development is “What can this investor offer us?” rather than considering what the brand can also do in return.“It's not only about looking at what you need from particular franchisees in order for them to grow. The company also has to look at itself and ask, ‘What about this brand would make them want to reinvest?’” Mabry said.&nbsp;<h4>Invest in the Internal Environment</h4>Make sure that the answer to the above question is clear and that the brand has an atmosphere that makes franchise owners excited about the possibility of opening additional locations or territories. Companies should review all aspects of operations and put themselves in an owner's shoes to see if any improvements can be made.&nbsp;“A brand needs to ask itself, ‘Do we have a model that makes sense? Do we have the appropriate training programs? Are we supporting franchisees in their local marketing efforts? If we've got franchisees that are succeeding and we want them to succeed even further, what do we have to do to support them?” Mabry said.&nbsp;<h4>Offer Continued, Proportional Support&nbsp;</h4>Sealing the deal and having a multi-unit deal is only half the battle. Growth is only growth if the franchisees are successful and profitable. Companies need to ensure that they offer ongoing support and increased aid to owners as they take on more responsibility and deal with the challenges of scaling.&nbsp;“We make sure to really work with those franchisees and teach them what it means to become a multi-unit owner,” Mabry said. “Operating one unit is much different than operating several because you can't be in two places at once. We make sure they have the tools and knowledge to handle higher-level operations.”

Franchise Goal Setting Part 2: How to Evaluate Internal Franchisee Growth

1851 Franchise

The key to expanding brands is nurturing successful existing owners. 

franchise-goal-setting-part-2-how-to-evaluate-internal-franchisee-growth

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Franchise Goal Setting Part 2: How to Evaluate Internal Franchisee Growth

MORE STORIES LIKE THIS