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Eric MartinSenior Vice President of Franchise Development<a href="https://www.linkedin.com/in/ericmartinfranchisedevelopment/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-influencers-eric-martin-senior-vice-president-of-franchise-development-happinest-2721419" target="_blank" rel="nofollow">https://www.linkedin.com/in/ericmartinfranchisedevelopment/</a>Martin is an accomplished business professional with extensive experience in sales, new business development, account management, relationship management, team building and consulting with aspiring business owners. He is adept at working with clients to understand their needs, uncover opportunities, and recommend innovative ideas and solutions. He specializes in helping people who have outgrown their current career path and are looking for more fulfillment in what they do for a living.<a href="https://www.linkedin.com/company/happinestbrands/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-influencers-eric-martin-senior-vice-president-of-franchise-development-happinest-2721419" target="_blank" rel="nofollow">About Happinest</a>:&nbsp;Happinest is all about building partnerships with like-minded home service-related brands, making the American dream real for franchisees and giving customers a trusted resource to turn to for all of their home service needs. They share resources all under one umbrella but allow partner brands the room to keep their unique brand identity. Think of it as the Avengers of franchising. Happinest is building a company within the home services space, which is helping existing or emerging brands by providing centralization where it should be and decentralization where it needs to be. Happinest is truly focused on only service concepts and building out a “Home Advisor” of the franchising model. Happinest offers mobile and lower cost models that are not storefront or brick-and-mortar based. Happinest leverages its infrastructure and over five decades of experience to provide world-class support and shared services for its brands. Happinest provides immense value with its centralized media programs, driving leads and significant local demand for owners. Happinest differentiates itself by utilizing a state-of-the-art, in-house sales center to address speed to lead and convert sales for franchisees. Happinest allows for scale at the unit level with recurring revenue business models and high retention rates. Our purpose is to "Change Lives—One Happy Nest at a Time." We provide exceptional-quality, customer-focused home services that free our customers’ time to spend in more valuable ways. Happinest is a leader in the home service industry. We believe in innovation, integrity, teamwork and the power of our people. We intend to expand our reach until they deliver home services of just about every type. The corporate office consists of a marketing department, people and culture, accounting, business advisors, a call center and manufacturing. Our company culture is one based upon mutual support, trust and the belief&nbsp; that they can accomplish great things as a team.&nbsp;

Franchise Influencers: Eric Martin, Senior Vice President of Franchise Development, Happinest

Eric Martin | Rising Stars in Franchising | 1851 Franchise

1851 Franchise

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry. 


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TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

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Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

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Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

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Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

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Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Buying a Franchise Masterclass

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How to Buy a Franchise

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DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

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Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

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Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

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QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

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The Future of Franchising: Trends and Predictions for 2025 and Beyond

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The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

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franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

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The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

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The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

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Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

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Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

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Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

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District Taco Franchise Costs, Fees, Profit and Data for 2025

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Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

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Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

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Franchise Influencers: Eric Martin, Senior Vice President of Franchise Development, Happinest

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