Franchise Influencers: Eric Martin, Senior Vice President of Franchise Development, Happinest

Eric Martin

Senior Vice President of Franchise Development

https://www.linkedin.com/in/ericmartinfranchisedevelopment/

Martin is an accomplished business professional with extensive experience in sales, new business development, account management, relationship management, team building and consulting with aspiring business owners. He is adept at working with clients to understand their needs, uncover opportunities, and recommend innovative ideas and solutions. He specializes in helping people who have outgrown their current career path and are looking for more fulfillment in what they do for a living.

About Happinest: Happinest is all about building partnerships with like-minded home service-related brands, making the American dream real for franchisees and giving customers a trusted resource to turn to for all of their home service needs. They share resources all under one umbrella but allow partner brands the room to keep their unique brand identity. Think of it as the Avengers of franchising. Happinest is building a company within the home services space, which is helping existing or emerging brands by providing centralization where it should be and decentralization where it needs to be. Happinest is truly focused on only service concepts and building out a “Home Advisor” of the franchising model. Happinest offers mobile and lower cost models that are not storefront or brick-and-mortar based. Happinest leverages its infrastructure and over five decades of experience to provide world-class support and shared services for its brands. Happinest provides immense value with its centralized media programs, driving leads and significant local demand for owners. Happinest differentiates itself by utilizing a state-of-the-art, in-house sales center to address speed to lead and convert sales for franchisees. Happinest allows for scale at the unit level with recurring revenue business models and high retention rates. Our purpose is to "Change Lives—One Happy Nest at a Time." We provide exceptional-quality, customer-focused home services that free our customers’ time to spend in more valuable ways. Happinest is a leader in the home service industry. We believe in innovation, integrity, teamwork and the power of our people. We intend to expand our reach until they deliver home services of just about every type. The corporate office consists of a marketing department, people and culture, accounting, business advisors, a call center and manufacturing. Our company culture is one based upon mutual support, trust and the belief  that they can accomplish great things as a team.