Franchise Legal Players: Andrew P. Bleiman, Partner at Marks & Klein, LLP

1851: Tell us about your background and your firm.

Andrew P. Bleiman, Partner at Marks & Klein, LLP: I have been practicing for nearly 20 years. I got involved in franchising at a large, international law firm where I was encouraged to delve into as many areas of practice as I could. I found the fast-paced nature of franchising to be interesting and exciting.

1851: What are some must-ask questions when franchisors and franchisees are vetting potential franchise attorneys?

Bleiman: I think it is critical for franchisors and franchisees to understand whether the attorney understands the client’s business and plans for the business so that the attorney can provide guidance and counsel that is consistent with the client’s goals.

1851: In broad terms, do you have a particular case that stands out to you as an industry learning experience?

Bleiman: I do not think it is a particular case, but you can look at different franchise systems who have been remarkably successful—or which have not been—and learn lessons from the things they did or did not do.

1851: What is the most rewarding aspect of your work?

Bleiman: The most rewarding aspect of my work is working with clients to help them reach their business goals, hopefully playing a part of their success and developing long term relationships with people.

1851: What are your top concerns for the franchise industry in the next year?

Bleiman: My top concern for the franchise industry is that franchise systems continue to be launched without the proper infrastructure, history or track record of success, which impacts the viability of those concepts and hurts the industry overall.

1851: What are you most optimistic about in the franchise industry in the next year?

Bleiman: I am optimistic that mergers and acquisitions in franchising will remain steady as private equity firms, family offices and multi-unit franchisees will continue to be active.