Franchise News
In the feature, Bondanza talks about how the brand handled COVID, what the ideal franchisee looks like and how the brand solves problems for its customer base.
Jackie Bondanza, CEO of Hounds Town USA, an interactive doggie daycare franchise, recently spoke to Franchise Marketing Radio host Lee Kantor on some of the ways the brand differentiates from its competitors. Bondanza also described how Hounds Town USA fared so well through the COVID-19 pandemic by recognizing its role as an essential service for its customer base.
“Because we’ve been around for 20 years, we’ve been through several economic crises, which gave us the time and experience to realize that our service is a commodity to our customers,” said Bondanza. “We have sort of been the ‘Target’ of the pet care industry and because of that, we serve a lot of essential workers. I think that’s why we have seen so much growth because we continue to see almost all our customers coming through our doors despite the economic crises we’ve seen.”
Bondanza also discussed how the brand caters specifically to those looking for a service focused on what dogs want and not what humans want. There isn’t any upcharging for elevated experiences that most dogs don’t care for.
Listen to the entire interview on Franchise Marketing Radio’s website.
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