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On Tuesday, a panel of franchise development experts gathered for the <a href="https://mainland.easywebinar.live/event-registration-4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">“Franchise Domination” webinar</a>, an hour-long discussion about how to improve franchise sales in 2021. Hosted by <a href="https://1851franchise.com/author/nick-powills">1851 Franchise Publisher Nick Powills</a>, the webinar revealed the one key secret to improving franchise sales.OK, not exactly —&nbsp;the panel agreed that there is no one secret to franchise sales. But the webinar laid out some concrete strategies for franchisors hoping to step up their development game next year. <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">TRUBLUE</a>; <a href="https://www.linkedin.com/in/jasonkaber/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">Jason Kaber</a>, vice president of business development of <a href="https://www.seosamba.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">SeoSamba</a>; and <a href="https://www.linkedin.com/in/jackwwilson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">Jack Wilson</a>, chief development officer at <a href="https://www.ffcfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021-2714234" target="_blank" rel="nofollow">FFC Franchising</a>, all fielded questions from Nick on how to set goals, how to budget and how to measure success.&nbsp;Though the four development experts began by acknowledging there is no silver bullet or cookie-cutter solution for every brand’s needs, they agreed that there is some road-tested wisdom that can turn any outfit into a franchise selling machine.&nbsp;“If you go to your franchise sales website right now and it says ‘Welcome, look at our brand!’, then that’s not going to work,” said Powills. “That’s not a why you, why now.”&nbsp;Together, Powills and the other panelists worked through specific case studies and thought exercises that boil down decades of experience in franchise sales.&nbsp;What's your most important sale —&nbsp;the one you need to make first? According to Wilson, it’s the internal sale you make to your CEO when you pitch the budget and sales goals for the year.&nbsp;You have 20,000 to spend right now to make a sale. Where does it go? Fitzgerald makes a convincing case for social media that tells the brand’s story and takes the leads offsite.&nbsp;Do you turn to expensive brokers or haul down to a franchising event? Kaber evaluates the pros and cons of these avenues while keeping the focus on quality, not quantity of leads.&nbsp;So even without a silver bullet or ancient secret, the webinar unearths golden nuggets and hidden gems of wisdom.&nbsp;You can watch the entire webinar now in the video above.

Franchise Sales Webinar Offers Tips For Improving Franchise Development in 2021

1851 Franchise

Franchising experts Nick Powills, Sean Fitzgerald, Jason Kaber and Jack Wilson discuss how development teams can set goals, measure success and sell more franchises. 

franchise-sales-webinar-offers-tips-for-improving-franchise-development-in-2021

United Water Restoration Group

United Water Restoration Group: Maximizing Revenue with Emergency Services 

United Water Restoration Group: Maximizing Revenue with Emergency Services — Be There When Your Community Needs You

united-water-restoration-group-maximizing-revenue-with-emergency-services-be-there-when-your-community-needs-you

Right at Home

Right at Home 2025 Caregiver of the Year Award

Right at Home Honors Caregivers Worldwide:  Celebrating the 2025 Caregiver of the Year Awards

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Minuteman Press International

Minuteman Press Franchise Owner & President’s Club Member Matt Bloom, Norwich, CT.

Minuteman Press Franchise Review: From Venture Capitalism to Printing

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Paris Baguette

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

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Franchise Sales Webinar Offers Tips For Improving Franchise Development in 2021

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