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Photo Credit: Arby's

Paul Brown, CEO of Arby’s is leading what Franchise Times called a “renaissance” for the brand.

He credits the company’s success over the past 51 years to the vision the company developed after its “listening and learning tour.”

Brown highlighted Arby’s as a trendy, social-media savvy brand that knows how to stay relevant.

Arby’s is now coining the term “fast crafted” to describe its meal styles, and made it clear that it is not a fast-casual brand.

“We win versus QSR because we have higher quality products and a great value with the same level of convenience,” he said. “We win versus fast casual, because we have equally quality products at a better price and it’s much more conveniently served,” Brown told Franchise Times.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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