Franchise News
SPONSORED
Franchise Times: As Zika Fears Grow, Mosquito Joe Focuses on Education
The growing mosquito control franchise is actively making an effort to help consumers understand the virus.
The Zika virus has been grabbing headlines around the country for over a year as the impact has been felt in places like Brazil, and the threat has caused many to halt travel and has also been the reason some athletes have pointed to for not competing in the upcoming summer Olympic games. The World Health Organization declared Zika a Public Health Emergency of International Concern in February 2016.
This has all led to bigger business for brands fighting mosquitoes, and Franchise Times took at look at some of the companies impacted in the August issue, including rapidly-expanding Virginia-based franchise Mosquito Joe.
“From our perspective, Zika without question has helped so far this season, especially in some of our franchise locations in Florida and Texas,” Kevin Wilson, CEO of Mosquito Joe, told Franchise Times. “Just the awareness that the press has brought to the forefront with the issue in Brazil. That really causes people to be very frightened, so our phone has been ringing a lot.”
However, Wilson and the Mosquito Joe team have been careful to make sure that education and quelling fear is of paramount importance. For example, the brand set up a web page to educate consumers. Additionally, Wilson told Franchise Times that with mosquito control, there will always be threats that impact the industry.
“Zika is one more disease that the mosquito carries from our perspective,” he said.
To read the original article, click here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
