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Franchise Times: Checkers & Rally's Sees Success With Value Meals
Value meals give Checkers & Rally's an increase in sales and traffic.
Is the famous $1 menu a thing of the past? A new trend has hit stores in the last few years, the meal deal.
The new $4 or $5 meal deals offer the best of both worlds. Not only do franchisees have extra opportunities to make a profit but is also gives consumers a deal they are expecting.“What’s happening in the category is there’s a lot of snacking, and I call them mini meal occasions. We think about 60 percent of our occasions fall within that mini meal/snacking occasion,” Snyder said.
Checkers & Rally's Restaurants have see a boost in sales and traffic due to value meals and plans on keeping them on their menu. Check out the full article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
