Franchise Times: Christian Brothers Automotive Recognized for Standout Conference

What makes a successful franchise conference? According to Donnie Carr of Christian Brothers Automotive, it’s important to create a “can’t miss” atmosphere.

“We want to make it something that the franchisees are upset if they miss it,” Donnie Carr, Director of Store Performance for Christian Brothers, told Franchise Times. “We want them to know they’re a big deal. We want them to know we’re investing in them.”

The brand has enticed and rewarded franchisees who have attended in previous years with swag bags containing things like iPad minis or slippers from L.L. Bean. Carr added that the brand pumps their commitment to service throughout the way they handle the conference, making sure that they are held to the same level of accountability.

Over the years, their conference has grown substantially. When Carr took over duties of organizing, the brand stood at less than 50 franchisees, but in the last eight years they’ve expanded to include more than 150—and 250 people attended last year. As the conference has grown along with the brand, they’ve also made sure to maintain a sense of fun (including the year they taped Nerf guns at every table).

“In our first large group session we had everyone look under the chair, and then a small firefight did break out,” Carr said.

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